Alexandria, VA (PRWEB) March 14, 2014
A brand new study by Besttoolbars, the preferred cashback browser add-ons development agency for thousands of businesses around the world, has shed new light on the importance of SERP injection.
SERP Injection is a technology which displays the company logo at the side of relevant listings on major search engines such as Google, Yahoo! and Bing. The Besttoolbars study compared the effectiveness of browser add-ons both with the SERP function and without. Its team of engineers was able to conclusively prove that browser add-ons with the SERP injection feature prompted 50 percent more merchant website visits through affiliate links than the add-ons without SERP injection.
Valery Kuznetsov, Key Projects Manager at Besttoolbars explained, “When an internet user wants to buy a product, their first port of call will typically be a search engine like Google, Yahoo or BING. Some studies suggest that this is the case in around 80 percent of all purchases made online.
“SERP injection makes sure that your merchant’s link draws user’s attention by highlighting the relevant listing on the user’s search result page. This also tells the user that he or she can access deals from that particular merchant. This means users are more likely to click through and make their purchase from that merchant, rather than choosing one with no associated deals and therefore, no savings. Our studies show that icons next to search results help users to make a decision regarding merchant choice much quicker.”
Besttoolbars are experts in building browser add-ons for cash back companies. Their solutions include SERP Injection as standard, helping to increase engagement and significantly, revenue for their clients. Their SERP Injection function can also display messages alongside icons, telling the user exactly how much of cash back they can get from the merchant.
The SERP Injection functionality is just one of a slew of features included with Besttoolbars cashback browser add-ons development services. Other standard inclusions cover live cash back notification sliders and single all-browser installation.
To find out more about Besttoolbars and its services, please visit http://www.besttoolbars.net.
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Add-ons Framework - Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Toolbar Studio - IDE for designing toolbars for Internet Explorer and Firefox
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.