While other channels are often discussed in terms of their potential return-on-investment, email solidly produces an average of almost $40 for every dollar spent, far and away leading the ROI race for marketing channels.
Sacramento, California (PRWEB) March 24, 2014
StreamSend, the email marketing service provider and creator of StreamSend Share 2.0 and Franchise Market Automation, shares some top email techniques with businesses and franchise marketers looking to automatically create profitable customer relationships.
“While other channels are often discussed in terms of their potential return-on-investment, email solidly produces an average of almost $40 for every dollar spent, far and away leading the ROI race for marketing channels,” said Dan Forootan, president of StreamSend Email Marketing. “The key is to create value that customers appreciate, and the automatic nature of email can enhance that value by reaching them with the right message at the right time. Here are some ways to get that timing right.”
1. Reach them Anywhere
Over 50% of every email is read on mobile, so put your message to work in email marketing templates that are mobile-responsive and encourage automatic online clicks that make it easy.
2. Think Long Term
There’s no need to reinvent the wheel every time you want to communicate with customers. Take advantage of email technology to set up long term campaigns you can set and forget as they automatically send regularly, post to social, send follow-ups and drive business.
3. Think Short Term, Too
Send special coupons with a weekly expiration to encourage visits to your store that week.
4. Roll out the Red Carpet
Set up a Special VIP program that automatically encourages your customers to join for special offers.
5. Name Some Winners
Have a contest that encourages your visitors to take a photo of your store and post it on social with a "#name" of your store. Email marketing can automatically pick these up and email out or share your favorites.
6. Make the Email-Social Connection
Promote your offer emails automatically by having them post to social - and then email your social posts automatically or have Facebook promote the email post out to a target audience.
7. Show and Tell
Video works. Make short videos and email them with calls to action, as well as promote them on social. Video is very easy to watch on social and is a favorite for mobile users.
8. Be Ready on the Trigger
As people open and respond to offers automatically, send them a follow-up offer using triggers.
Learn more about using email marketing to create customer dialog, visit https://www.streamsend.com/SSE1PWFB.
StreamSend’s Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this promise is StreamSend’s longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend’s Franchise Market Automation, visit http://www.StreamSend.com/FranchisePR.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.