Los Angeles, CA (PRWEB) March 14, 2014
Della Curva (http://www.dellacurva.com), Southern California’s first plus-size bridal salon exclusively catering to full-figured curvy brides sizes 16-32 is winning rave reviews from brides in the Los Angeles, Long Beach, Orange County and San Diego areas in search of the perfect plus-size wedding dress.
Since opening their doors in September 2013 in Tarzana, California at 18663 Ventura Boulevard, just 20 minutes from downtown Los Angeles and only 15 minutes from Beverly Hills, Della Curva has proven to be a tour-de-force in the Los Angeles, Long Beach, Orange County and San Diego plus-size wedding dress marketplace. This groundbreaking bridal salon's mission to tear down the barriers that have for so long limited curvy brides shopping for the perfect plus-size wedding gown is finding great success.
Lisa Litt, owner of Della Curva says, “At Della Curva, curvy brides need not fear that once intimidating shopping experience. Not only do we love their curves but we have totally embraced the plus-size revolution that is now sweeping the country.”
That "plus-size revolution" she refers to is supported by the fact that the average American woman now wears a size 14. Ms. Litt says, "Since bridal runs small, that means a size 14 dress from Macy's is a size 18 or even a 20 in a wedding gown. And that's a plus-size."
Litt knows what she’s talking about since she’s been in the bridal industry her entire life. Raised in “the business,” she also owns Lili Bridals (http://www.lilibridals.com) and is now the third generation of her family to be firmly entrenched in the Los Angeles area bridal community. You can read more about Lisa at http://www.dellacurva.com/about-us/.
Even the manufacturers who in the past didn't put a lot of effort into the plus-size market, have now begun to shift their focus. Della Curva now has access to and offers plus-size wedding gowns for brides to try on in sizes 16-32 from industry leaders like Allure, Casablanca, Essence of Australia, Moonlight, Sophia Tolli, and Watters. Consequently, Della Curva's concept of catering only to the plus-size bride is receiving rave reviews. For more about the plus-size wedding dresses that Della Curva carries please visit http://www.dellacurva.com/collections/.
“During an appointment, Della Curva’s brides will have the full attention of a professional bridal stylist and a private dressing area in one of Della Curva’s large dressing rooms,” says Ms. Litt. “For the first time in Los Angeles, Long Beach, Orange County and San Diego plus-sized brides have an entire bridal salon, its inventory and its staff completely dedicated to helping them find the dress of their dreams.”
Featuring Southern California’s finest and largest collection of plus-size wedding dresses sizes 16-32, Della Curva has become the go-to destination of all full-figured curvy brides from Los Angeles, Long Beach, Orange County and San Diego in search of the perfect plus-size wedding dress. Della Curva is by appointment only, so brides are encouraged to call early to schedule a time.
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