Access Confidential's Review Indicator is the First-of-Its-Kind Algorithm Created to Predict Accounts on the Move

Share Article

Access Confidential's Review Indicator report takes the subjectivity out of prospecting and gives you the science behind forecasting new business opportunities.

News Image

"Avoid the Pitch" by Prospecting smAARter

I've noticed that the companies with the very high scores are those companies with which I typically get a credentials meeting, which means there is validity to the Review Indicator report.

Access Confidential is the only new business service center developed by industry search consultants behind AAR Partners who know and understand agencies' new business needs based on more than three decades of managing reviews. Access Confidential is not just another list or database - the new business service and insights center empowers subscribers to prospect more successfully by "avoiding the pitch."

Based on decades of managing reviews, AAR Partners' search consultants are keenly aware of the triggers and insights that cause reviews, which is more than just executives on the move. There are close to a dozen prospecting reports in Access Confidential that have been developed with specific tipping points in mind to help agencies be more effective, and most importantly, timely when prospecting.

Of course, much of new business prospecting is subjective, but what happens when you remove the subjectivity and have a quantitative report that indicates those companies that are more likely to consider a review? That's exactly what Access Confidential's Review Indicator report details. The Review Indicator is the first-of-its-kind report based on an algorithm that strips out the art and is based solely on science. There are more than a dozen variables that affect the client-agency relationship that have been used in this proprietary algorithm that are weighted and valued based on years of agency review experience, in order to add science behind the predictions.

For example, Microsoft was ranked "very high" on the Review Indicator report months prior to the marketer calling its recent review. Agencies have come to rely on the quantitative forecast as part of their ongoing lead identification activity. "I've noticed that the companies with the very high scores are those companies with which I typically get a credentials meeting, which means there is validity to the Review Indicator report," says a current Access Confidential subscriber.

Each day Access Confidential's Inside Access also offers insights into new business opportunities through the lens of search consultants in the business and The Ratti Report offers new business insights through the lens of a seasoned new business executive to help agencies be more successful. In addition, Access Confidential also includes premium RFPs from RFPalooza as part of the application for agencies interested in the government sector.

Clients are bombarded with agencies knocking at their door, and most CMOs typically receive up to 1,500 unsolicited emails per month. “There are only two reasons why I would open a ‘cold email’ from an agency and they are relevancy and timing,” says the VP of External Communications of a Connecticut-based financial institution.

By understanding what's happening in the industry and how those trends impact client-agency relationships, Access Confidential allows subscribers to "avoid the pitch" by being proactive instead of reactive, arming them with actionable new business insights that may lead to real new business opportunities. After all, successful new business is all about relationships and timing!

About Access Confidential
Access Confidential is the only new business insights and service center founded by the search consultants at AAR Partners who understands the day-in-the-life of a new business executive and what is needed to succeed. Voted the most effective new business tool (RSW/Mirren 2013 New Business Tools Survey), Access Confidential provides comprehensive and accurate company profile reports, in addition to a live service center for custom data requests and insights for actionable new business opportunities to help agencies “avoid the pitch.”

For more information, please visit and request a tour or call Lisa Colantuono at 212-400-1470.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lisa Colantuono

Paul Colantuono
Access Confidential
Email >
since: 02/2009
Follow >
Visit website