“The consumer of today is more aware, demanding and active, and trusts what other people say more than what a brand has to say about itself through advertising,” says Mark Murrell.
(PRWEB) March 13, 2014
GetMaineLobster.com has announced that CEO Mark Murrell will join industry leaders at Seafood Expo North America in Boston on Monday, March 17. Murrell’s presentation, titled “Develop a New Income Funnel for Your Seafood Products,” is scheduled for 2:30PM.
Engaging attendees in tangible scenarios, Murrell will address the details of growing a seafood business with a virtual storefront, engaging pertinent factors such as consumer trends, web technology, food buying, target markets and more.
Recognized as an enthusiastic leader in the field of Search Engine Marketing, Murrell is often sought after to consult other industries interested in expanding to or increasing visibility on the Internet. His expertise in leveraging the Internet to capture qualified prospects led to the development of unique marketing products and tools that automate sales efforts. Among his many clients are Morton Salt, Motorola, Dominos, Breck Shampoo, and Ovaltine. Additionally, the success of his online food business has led to numerous requests from professionals interested in replicating his online business model.
“The consumer of today is more aware, demanding and active, and trusts what other people say more than what a brand has to say about itself through advertising,” says Murrell. “Brands that court these consumers effectively through digital communication are reaping the rewards.”
Seafood Expo North America (formerly the International Boston Seafood Show) attracts more than 19,000 buyers and suppliers of fresh, frozen, packaged and value-added seafood products, equipment, and services. Attendees travel from more than 100 countries to do business at the exposition.
GetMaineLobster.com, a division of Black Point Seafood and Black Point Gourmet, hand-selects the finest Maine lobster, seafood and beef products for convenient distribution throughout the United States. Their passion is to make fresh, quality seafood readily available to customers across the country, which is why they buy from only the most trusted, well-established suppliers to ensure that they receive the finest products available.
GetMaineLobster.com was selected out of the more than four million small American businesses served by Chase bank to represent its new Platinum Business Checking product for its 2013 national advertising campaign.