How to Find the Best PR Firm - Questions to Ask Every Public Relations Agency

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How can a business find the best public relations firm? "PR Help" and MaciasPR have produced an insider dossier that will help every business owner identify the best PR firm for their industry.

How can a business find the best public relations firm? Is there a quantitative way to measure the value and success of a PR firm?

The public relations news blog – "PR Help" ( and MaciasPR ( have created a dossier that helps business owners find the best PR firm for their industries. This dossier reveals 7-questions every business owner must ask their potential PR firm before they hire an agency.

These open-ended questions help start-ups and established companies identify the best and most qualified publicists or PR teams. This dossier will help business owners assess a PR team's strength and help them find the best retail PR firm, most qualified tech PR agency or the best crisis PR team, regardless of industry. Readers can download the free dossier at

The questions inside the dossier were created by Mark Macias - a former Executive Producer with WNBC, Senior Producer with CBS and journalist for the Arizona Republic, KTVK, NBC and American Journal. He wrote these questions following a career in the media where he worked with publicists from every industry and every age.

Macias has also taught publicists how to better sell their stories to the media as an instructor with MediaBistro in New York ( He is author of the PR books - Beat the Press: Your Guide to Managing the Media ( and The TAO of PR, which will be published in May 2014.

The dossier also explains why these targeted questions are valuable in identifying talented publicists. The answer a potential PR firm or publicist gives reveals insight into how well they will lead your media campaign. Their answers will also help business owners assess and gauge how a publicist or PR team thinks and executes their strategies. Questions from the dossier include:

Question: Can you give me a publicity strategy for my business?

Question: How do you see my industry?

Question: Tell me about your clients and media placements you have secured?

Question: Will I be working directly with you?

Question: What if we don't get along? What if I want out of my contract because you can't deliver results?

Question: How long before we get to see results?

Question: What is your media experience?

The PR news blog - - delivers media insider tips to publicists and marketers. The articles cover topics that every business owner and PR managers face at work. Content covers: Marketing Mojo, Media Insider Secrets, Consistent Coverage, Media Coaching, Crisis Communications and Social Media Videos. Readers can also get daily PR tips at

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Mark Macias
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