Champs Chicken Takes Advantage of Growing Categories

The growing franchise business – long famous for its chicken tenders and signature sides – might soon owe much of its success to its seaworthy fare. Industry research from AWMA and Technomic shows a growing demand for chicken and seafood products.

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Champs Chicken might soon be better known for its seafood offerings, including catfish, shrimp and hushpuppies

'The industry data out there is very clear...our brand is in the right place at the right time.' - Carl Christenson, vice president of marketing for Champs Chicken

Holts Summit, MO (PRWEB) March 14, 2014

Champs Chicken knows not to put all its eggs in one basket. The growing franchise business – long famous for its chicken tenders and signature sides – offers a diverse menu line-up, including whitefish, catfish and shrimp. And, if industry trends are any indication, the company might soon owe much of its success to this seaworthy fare.

Despite the long winter months that cooled down industry sales, demand for chicken and seafood is heating up. A recent report by AWMA which collected sales data from 50 distributors nationally, found annual increases of 19.7% and 17% in the chicken and seafood categories, respectively.

The positive research findings don’t stop there. Technomic reported restaurants that specialize in seafood are doing extremely well. Among the top 500 chains, seafood houses grew sales 50% faster than other full-service restaurants last year. Furthermore, of the diners who order a seafood dish on any given day, a quarter will order shrimp and another quarter will order some type of whitefish or catfish; falling in-line perfectly with Champs Chicken’s seafood menu.

“The industry data out there is very clear,” Carl Christenson, vice president of marketing for Champs Chicken, said. “Given our chicken and seafood offerings, our brand is in the right place at the right time.”

Last year, Champs Chicken seafood products made up 10% of product sales to retailers, a number that is only likely to grow with more stores and greater product awareness.

“One of our core values as a company is to make our retailers profitable.” Shawn Burcham, CEO and president for Champs Chicken, said. “By offering a seafood option – on top of our other quality menu items and superior customer service - we’re doing just that.”

About Champs Chicken
Champs Chicken Franchising, LLC (CCF) offers a unique “business-within-a-business” franchise model that features no upfront franchise fees and no on-going royalty fees whatsoever. Champs Chicken® is a registered trademark of Pro Food Systems, Inc. (PFS). PFS distributes its Champs Chicken products out of the company’s 65,000 sq. ft. corporate headquarters and national distribution center located in Holts Summit, Missouri. With over 520 locations in 30 states, the company has been ranked by INC. Magazine as one of the “Fastest Growing Privately Owned Companies in the U.S.” for the last 5 years. For more information on owning a Champs Chicken franchise, interested parties can call (888) 581-9188.


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Whitefish, chicken tender and hushpuppies Why settle when you can have seafood?

Long known for their chicken tenders, Champs Chicken also offers whitefish and hushpuppies