Each year, radiology practices both small and large show incredible creativity and ingenuity in developing and deploying their marketing campaigns, and this year was no exception.
Fairfax, VA (PRWEB) March 14, 2014
On March 10, the Radiology Business Management Association (RBMA) was pleased to announce the winners of the 2014 Quest Awards during its annual Building Better Radiology Marketing Programs conference in Long Beach, California.
Now in their ninth year, the Quest Awards recognize excellence in radiology practice marketing across a variety of platforms and media. This year’s panel of judges, which consisted of five radiology and marketing professionals, considered 48 entries in six categories: website, advertising, patient marketing, physician marketing, cause-related marketing and “ideas that wow.” A seventh “people’s choice” award was given based on votes from conference attendees.
The first-place winners in each category were: Virtual Radiologic (Eden Prairie, MN) for website, Charlotte Radiology (Charlotte, NC) for advertising, Gem State Radiology (Boise, ID) for patient marketing, Charlotte Radiology for physician marketing, Riverside Radiology (Columbus, OH) for cause-related marketing, and Charlotte Radiology for “ideas that wow.” The people’s choice award went to Raleigh Radiology (Raleigh, NC). A full list of the first-, second- and third-place winners can be viewed online at RBMA.org/Quest_Awards.
“The RBMA is proud to celebrate the 2014 Quest Award winners, as well as all of the entrants to the competition,” said Michael Mabry, executive director of the RBMA. “Each year, radiology practices both small and large show incredible creativity and ingenuity in developing and deploying their marketing campaigns, and this year was no exception. We look forward to seeing how these ideas are disseminated throughout the radiology community to further the success of practices nationwide.”
The submission period for the 2015 Quest Awards will open in January 2015. The competition is open to RBMA members and non-members alike.
The Radiology Business Management Association is a national not-for-profit association providing members with applied business information and intelligence applicable in any radiology setting. The RBMA has approximately 2,300 members involved in various management capacities in private practices, academic radiology groups, imaging centers and hospitals. The RBMA continues to be recognized as the leader for radiology-specific educational programs, products and services, publications and data.