SoCast Gives Radio a Push Forward with its New Digital Marketing Platform

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It is time for radio to finally get access to advanced tools to help them engage with their audience, market their promotions, and manage their websites to save money and drive revenue growth.

With the goal to increase online engagement and revenue, SoCast, a digital solutions provider for the broadcast entertainment industry, has developed an all-in-one social relationship management and website content management platform specifically tailored to radio.

SoCast, having over 20 years of experience in music promotions and over 10 years experience developing digital solutions for media companies, is helping convert fans and followers into customers and advocates.

“We are thrilled to be working with some of today’s top brands in broadcasting,” said Elliott Hurst, CEO, SoCast. “Our platform is designed to suit all the social media, website, and digital sales and marketing needs of broadcast radio in one user-friendly dashboard. The smooth and successful transition to the SoCast platform is a major step forward towards connecting with listeners and boosting sales for broadcasters, and we’re excited to be providing clients with growth in the digital space.”

One of the key innovative features of the platform includes the SoCast radio player, which is capable of being fully-embedded into Facebook posts, newsfeeds, and integrated with social platforms allowing for a unique social experience. The player can also “follow” visitors across a radio station’s website in order to provide seamless listening while browsing. It also features a video screen that enhances the listener experience with images and videos as well as an on-demand feature which gives access to previously aired songs for the listener.

SoCast allows broadcasters to take advantage of the engagement they have with their audience in real-time. Elliott adds “the platform maps out the entire digital landscape for on-air talent so they can view the size of their audience, and understand how listeners feel towards the broadcast”. By also providing a detailed social grid to the website as well as tools that integrate contests and promotions, SoCast makes it easy to understand key metrics associated with audience engagement and campaign success.

SoCast is already in use at Corus Entertainment, Radio, helping to drive traffic and revenue growth across their entire radio network of 37 stations.

About SoCast
Catering exclusively to the broadcast industry, SoCast is the leading digital marketing platform for broadcast radio. SoCast provides radio stations and networks with the best tools available to engage their real-time audience, market their promotions, and manage their digital properties. With over 20 years experience in media and music, it is SoCast’s goal to help radio grow reach/ratings, save money and generate significant new revenue. Learn more about SoCast at

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Jeremy Wright
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