Cambridge (PRWEB UK) 15 March 2014
The GREAT China Welcome Charter is a new initiative from VisitBritain aiming to make Britain the destination of choice for the rapidly-growing Chinese tourism market. Visitors from China have doubled in the last five years and tourism leaders predict that numbers will treble again by 2020.
The new charter will help Chinese visitors easily identify attractions, tour operators, hotels and retailers that are making themselves ‘China-ready’ by providing information in Chinese and adapting their products.
Scudamore's Punting in Cambridge has qualified as one of the first Charter members through its continued focus on welcoming Chinese tourists to the city. They have developed brand recognition both within the UK and in China itself in partnership with VisitBritain.
Scudamore’s successful Chinese strategy includes market-focused promotions, posters, Cambridge guides and Cambridge tour content. Scudamore's are additionally developing staff training programmes which focus on Chinese greetings, culture and etiquette. Recently, the company have introduced China UnionPay on their website, enabling Chinese Yuan payments.
General Manager of Scudamore’s, Rod Ingersent, said, “We are proud to deliver an exceptional service to all our customers. Recently, we have noticed an increase in Chinese visitors, eager to learn about Scudamore’s heritage and experience Cambridge punting as poeticised by Xu Zhimo. As a company, we’re keen to evolve our services and deliver an outstanding experience to this developing consumer group.”
Sandie Dawe, Chief Executive of VisitBritain, said, “There is strong evidence that businesses who go the extra mile in catering for certain nationalities quickly reap the benefits. Scudamore’s is a great example of an independent SME which has been quick to recognise the massive potential of the Chinese market and invested accordingly. We’re delighted to be able to count them as one of our first 100 members and hope that many more British tourism and hospitality businesses will follow their example.”