“Mahala gave us the capability to reach thousands of fans at the SXSW event with a direct purchase experience, something we’ve never been able to do” - Mitchell Diggs, Wu Music Group
Austin, TX (PRWEB) March 14, 2014
On Thursday, March 13, 2014, Mahala introduced its new digital commerce platform, allowing consumers and fans to purchase digital content or merchandise directly from artists, labels or merchants, using their mobile phones. Consumers scan Mahala’s S-QR codes, using Mahala’s Mobile Wallet application or any standard QR code reader, to immediately and securely purchase items.
Artists, labels and merchants can easily sell digital content or merchandise to consumers anywhere over any media using the Mahala app available for iOS and Android device. The S-QR codes can be placed on social media channels like Facebook and Twitter, embedded in videos, and placed in print media, like posters or magazines. Consumers then simply scan the S-QR code to make purchases.
Wu Music Group has partnered with Mahala to launch the pre-sale of the much-anticipated Wu Tang Clan album “A Better Tomorrow” at SXSW this week. Wu Music Group will sell copies of their new album via promotional posters placed throughout the SXSW event.
“We’re excited to work with Mahala to provide our fans with a great and unique purchase experience while at the SXSW event. We constantly look for ways to better engage our fans and provide them with new ways to interact with us. Mahala delivered that for us,” said long-time Executive Producer of Wu Tang Productions and now COO of Wu Music Group, Mitchell Diggs. “Mahala gave us the capability to reach thousands of fans at the SXSW event with a direct purchase experience, something we’ve never been able to do.”
Another group using Mahala at SXSW to sell merchandise as part of their shows is rap supergroup Slaughterhouse. “What we love about Mahala is that we can now provide a direct purchase experience for our fans and allow them to obtain special offers and promotions while at the event,” says Slaughterhouse management Billy J of The Initiative Group. “We partnered with Mahala because we see a great opportunity to extend the Mahala solution to all of our artists and bring unique value to their fans.”
“It’s an honor to work with these forward thinking artists and organizations to introduce Mahala’s revolutionary commerce platform. Artists need a better way to monetize their on-line, social and physical presence at events and directly engage with consumers, no matter where they are,” says Ed Sztuka, President of Mahala. “We are taking deep-linking to the next level by directly engaging consumers in a secure purchase experience without taking them through a shopping cart or other links. Mahala is the better way to pay.”
Mahala allows free, secure transactions to be made anywhere over any medium. Mahala combines PCI Level 1 compliant payment processing, e-commerce and advertising into a single integrated platform, enabling merchants, advertisers and brands to directly transact business with their target customers over print, broadcast, social media or digital video. Likewise, consumers can make purchases using any payment method on-line or using any mobile device with scanning capability. Mahala turns every impression into a secure, direct point of sale.