Ruby Ribbon's Classic Cami Wins Woman's Day 2014 ‘Great Value Award’

Share Article

Comfortable shapewear by category newcomer beats others for coveted award.

Woman’s Day has chosen Ruby Ribbon’s Classic Cami as a winner in its “Great Value Awards 2014,” as seen in the magazine’s April 2014 issue (on newsstands now). The innovative everyday shapewear item that smooths, shapes and shaves up to an inch off of the waist was one of 30 products hand-picked by Woman’s Day editors and tested by a panel of readers across five categories: Fashion, Beauty, Home, Cooking and Health. Each item was selected for its ability to make readers’ lives easier, whether they are “short on time, cash or space.”

Ruby Ribbon’s Classic Cami was a standout as a great value in the Fashion category, thanks to its patented shaping technology, all-day comfort and versatility, and invisible gripper edge that eliminates any riding up. Woman’s Day reader tester Namita Jindal of Edison, NJ, also noted that the Classic Cami – one of the only shapewear items on the market that offers enough support to go bra-less, even up to a H cup – “covered so well that I didn’t need to wear a bra with it.” Ruby Ribbon’s Classic Cami is available in seven colors in sizes 32-40 ($49-$59,

“At Ruby Ribbon, we believe that confidence is a woman’s most beautiful accessory. So, in designing our Classic Cami, we stayed true to our mantra in producing a piece that lets women feel fully supported in their clothes, knowing they have a go-to foundation piece that’s comfortable, slimming and affordable. We’re thrilled that Woman’s Day recognized it as a great value and hope its readers will make it one of their own wardrobe staples,” said Ruby Ribbon Founder and CEO Anna Zornosa.

About Ruby Ribbon
Ruby Ribbon is a new social selling apparel company, supported by a nationwide network of independent personal stylists, which sells an apparel line encompassing fashion, wardrobe basics and shapewear, all focused on providing customers with a beautiful fit. The company has created the category of Shaping Essentials – classic wardrobe staples such as t-shirts, leggings and skirts - that have shapewear built right in. All Ruby Ribbon products are sold exclusively through in-home or in-office “pop up” events. Stylists use the latest in social media and technology to build their businesses and increase their sales footprint while drawing inspiration from Ruby Ribbon's core beliefs: entrepreneurship, friendship and camaraderie. Ruby Ribbon raised an initial Series A financing round of $3.2m led by Trinity Ventures in 2011. It raised an additional $8.5m in 2012, led by Mohr Davidow Ventures. Founded in 2011, Ruby Ribbon is based in Burlingame, CA. The company has been featured in national and regional press, such as Wall Street Journal, SELF, Women’s Wear Daily, Silicon Valley Business Journal, and Crain’s New York.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Deborah Uri
Ruby Ribbon
+1 347-903-1665
Email >
Visit website