Portsmouth, New Hampshire (PRWEB) March 17, 2014
MicroArts Creative Agency uses their PROVEN CREATIVE® principles to help the Healbe™ Corporation (http://www.healbe.com) unveil its flagship product, GoBe™ on the crowdfunding platform Indiegogo. GoBe is the original 100% Automatic Body Manager™ that allows users to automatically measure calories consumed and burned during any activity, along with hydration, sleep and stress levels—with no logging or estimates. The GoBe™ brand was introduced on Indiegogo on March 5th and within 5 days had reached its total funding goal of $100,000 and after 7 days had raised close to $450,000.
MicroArts’ work on GoBe included strategic brand positioning, product naming, product and corporate logo design, development of consumer website and an Indiegogo launch strategy which included a social media strategy, a blog content strategy, an influencer outreach program, contest development and video production.
Brain Blanchette, MicroArts President, said, “We’re excited about the role MicroArts played in helping Healbe introduce GoBe to the world on Indiegogo.” He added, “It was a complete collaborative effort between MicroArts, the Healbe Corporation, and the team from Levin Consulting that’s resulted in the success GoBe is having on Indiegogo. The phenomenal interest and support we’ve seen for GoBe after only a week is a good indication that it’s going to be a hit with consumers and MicroArts is proud to be part of its success.”
About MicroArts Creative Agency
MicroArts Creative Agency has been crafting, repositioning, and growing brands through PROVEN CREATIVE® principles across all media since 1988. Our experience runs deep in brand development and positioning, website design and development, social media marketing, retail packaging design, lead generation programs, and advanced search engine marketing. We choose our clients as carefully as they choose us and immerse ourselves in their business, resulting in an exceptional brand launch track record. Ultimately, our success is determined by our clients' successes. For more information, visit http://www.microarts.com or call DJ Haskins at 603.430.1110.