‘Spamming’: New Single from Kathryn & Nick Tackles Artistic Democracy

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London writing team Kathryn Cave and Nick Madden blend songs, questionable poetry and prose to create engaging stories – perfect for radio and interactive eBooks. Their new single Spamming, to the tune of Bob Marley’s Jammin’, reveals the Content Marketing techniques serious artists must perform to ensure their message hits target.

The digital revolution claims to democratise the arts. Now anyone can publish anything. Yet most content gets lost and the internet is a graveyard of long forgotten artistic ventures. If you don’t have important friends, or a professional PR and Marketing budget to reach an audience, the best way is to spam. Today spamming is the real face of artistic democracy.

Spamming may get a bad press, but it is nothing to be ashamed about. In practice it simply means building a list and sending out premium quality information to the right target. It utilises all the latest Content Marketing techniques. The lyrics to the new single from Kathryn and Nick, ‘Spamming’ explain the principle and the process:

“We’ll hit you up right now, Twitter, email, anyhow
Spam will see results come through,
'Cos every day we make a list and slowly we will persist
Spamming till our work finds you.
We're spamming
To think that spamming was regarded a pest,
We're spamming
Its democracy at its best

No firewall will stop us now, to high quality we avow
We’re not simply trying to sell
Nepotism is absurd, spam will get our message heard
Unjustness can go straight to hell

Tongue in cheek lyrics
Silly new fiction
Awful rhyming poetry
Odd content creation is our wares

Spam’s about our art and comes straight from the heart
Spam is for artistic justness
We can go build a list, honest spammers can't resist
Click our link – say yes…”

“We have been working to create a new genre for the last seven years,” says Kathryn and Nick. “This blends songs, rhyming poetry and prose to create extremely engaging, interactive-eBook-friendly stories – perfect for the 21st century publishing industry or radio. We always use high quality spam techniques to Content Market our own work.”

Spamming is available on iTunes, Amazon and the Google Play Store.

Kathryn Cave and Nick Madden are a London writing team who produce a diverse range of light engaging fiction and comic songs. Previous work has included a musical about Morrissey, a black comedy about Britain if the racists got their way and an interview with Sir Walter Raleigh in Richmond: http://www.kathrynandnick.com.

Kathryn and Nick

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Kathryn Cave
since: 02/2013
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