CarrotNewYork Teams Up With Cable in the Classroom to Create Online Resource Supporting Digital Citizenship

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InCtrl, the online resource, provides student centered lessons for educators to empower 4th through 8th grade students.

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In the first six weeks the program was shared with over 150,000 industry professionals, teachers, parents and corporate partners across social media platforms.

Today’s kids may be growing up in an interconnected world, but they need to be taught how to be good cyber citizens and use technology wisely. To help create the go-to online source on digital citizenship, CarrotNewYork, an education marketing firm, was tapped by Cable in the Classroom (CIC) and worked along with O’Keefe Communications to create InCtrl. The online resource is a collection of seven, free standards-based, inquiry-led, and student centered lessons covering key digital citizenship topics. Designed to equip and empower 4th thru 8th grade students to be smart, safe and effective in today’s digital world, topics include everything from privacy to cyberbullying.

According to Filiz Soyak, Education Director, CarrotNewYork, “InCtrl was designed to make digital citizenship teachable for educators by breaking the topic down into seven turnkey, easy-to-digest topics that include conversation starters, activities, teaching tips and resources. Interdisciplinary lessons are aligned with national standards, including Common Core, American Association of School Librarians, National Education Technology Standards (NETS), by ISTE, and Partnership for 21st Century Skills.”

In the first six weeks the program was shared with over 150,000 industry professionals, teachers, parents and corporate partners across social media platforms.

According to Kat Stewart, Senior Director, Public Affairs, Cable in the Classroom, “Digital Citizenship is a holistic and positive approach to helping students learn how to be safe and secure, as well as smart and effective participants in a digital world. That means helping them understand their rights and responsibilities, recognize the benefits and risks, and realize the personal and ethical implications of their actions. Helping a student become a good digital citizen cuts across all curricular disciplines.”

The full curriculum can be downloaded at


CarrotNewYork ( specializes in creating brand-sponsored education marketing programs for corporations, non-profits, and government agencies, all seeking imaginative, impactful ways to reach key consumers where they learn, live and play. For more than 30 years, the CarrotNewYork team has set and exceeded measurable goals for clients by helping to support and extend their brand values and mission with a proprietary, opt-in distribution system that delivers programs where change happens: in schools, living rooms, communities and around the world.


Cable in the Classroom (CIC), ( promotes the visionary, sensible, responsible and effective use of cable’s broadband technology, services, and content in teaching and learning. CIC also advocates digital citizenship and supports the complimentary provision, by cable industry companies, of broadband and multichannel video services and educational content to the nation’s schools.

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Judy Kalvin
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