By partnering with MiLB.com, we have increased access to fans of the sport and are contemporizing our brand with a reinvigorated sports marketing effort, said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.
Phoenix, AZ (PRWEB) March 14, 2014
Best Western International, the World’s Biggest Hotel Family®, announced today it has partnered with MiLB.com, the official website of Minor League Baseball™, to offer an online-only discounted rate to fans of 157 teams in 15 minor leagues.
As the ‘Official Hotel of MiLB.com’ the 68-year-old hotel chain will offer a savings of 10 percent off their branded hotels best available rates at nearly 2,200 hotels in the US and Canada.
“By partnering with MiLB.com, we have increased access to fans of the sport and are contemporizing our brand with a reinvigorated sports marketing effort,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “With so many hotels spread across the communities in which these teams play, fans will be reintroduced to the value and amenities Best Western offers.”
“Partnering with Best Western will benefit Minor League Baseball fans throughout the country with a great rate at Best Western hotels,” said Martin Keely, SVP, Partner Solutions, MLBAM, the technology company powering the MiLB.com digital network. “We’re looking forward to the launch of the partnership and its successful continuance in the coming years.”
Fans of the sport can book Best Western branded hotels directly through the MiLB.com website, the digital hub for all Minor League Baseball teams.
For more information on the partnership, visit bestwestern.com/milb
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.
For more information or to make a reservation, please visit bestwestern.com.
*Numbers are approximate and may fluctuate.
MLB Advanced Media, employing the same award-winning resources & ground-breaking technologies used to create MLB.com, first launched the MiLB.com network in 2005. Now encompassing the official site of Minor League Baseball along with over 160 club and league sites, the MiLB.com network is the ultimate resource on the web for Minor League Baseball, providing baseball fans with an unparalleled amount of editorial content, prospect features, game and player stats and official team information.