North Star Announces New Research and Branding Partnerships

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Nashville-based North Star Destination Strategies is proud to announce some of its 2014 research and marketing partnerships with communities across the nation.

Nashville-based North Star Destination Strategies is proud to announce some of its 2014 research and marketing partnerships with communities across the nation including the Olympic Peninsula, Washington; Fargo-Moorhead, North Dakota-Minnesota; West Plains, Missouri; Aurora, Illinois; Downtown Round Rock, Texas; Farragut, Tennessee; Sacramento, California; Stanly County/Albemarle, North Carolina; Morton Grove, Illinois; Harwich, Massachusetts and Parker, Colorado.

Recent research clients include the Roanoke Valley CVB in Virginia; Butler County Visitors Bureau in Ohio, Belmont University in Nashville and Lee’s Summit, Missouri.

“This is the best job in the world,” says Don McEachern, North Star CEO. “Every day North Star has the privilege of working with community leaders who are passionate and engaged about the places they call home. Not until they are fully immersed in the process do most of our clients understand the potential a strong identity has for maximizing their marketing resources and making them more competitive. That is an exciting moment for everyone involved."

“I also love the diversity of our marketing partnerships,” he continues. “We work in the south, the west, the north, the east, the Midwest, on both coasts and in red states and blue states. Our research gives us a deep local perspective for each client. The diversity of our client base gives us a strong national perspective regarding community branding.”

North Star is a full-service community branding agency in Nashville, TN with a stand-alone research division. Having worked with more than 175 communities across the nation, North Star is considered an industry leader in helping communities become more competitive. Areas of expertise include local, regional and statewide economic development, tourism and municipal government.

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Anthony Domine
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