In Top Grossing, free apps increased their rank by 21% (45 positions) and number of days ranked by 73% (19 more days), while paid apps increased their rank by 21% (50 positions) and number of days ranked by 96% (22 more days).
New York, NY (PRWEB) March 25, 2014
The Loadown (http://www.theloadown.com), a daily marketing optimization platform for mobile apps, announced this week the release of a new report on “Using Version Updates and Price Changes to Improve Mobile App Discovery”. According to US market data collected by The Loadown in 2013, iOS app publishers and developers making version updates and price changes improve their positioning on iTunes’ Top Paid, Top Free and Top Grossing lists.
David Renard, CEO of The Loadown, stated that this is because “when a paid or free app is updated to a new version, the developer can change the name, icon, description, screenshots and keywords of the app as well as force users to notice the new update.” For price changes, he adds that “sales get featured on an Apple RSS feed that is distributed to thousands of sites and twitter feeds focused on promoting apps that have gone on sale or have recently become free.”
The Loadown’s data (see graph) indicates that free apps making version changes increased the number of days they were ranked by an average of 45% in Apple’s Top Free list and 73% in Top Grossing (19 more days), compared to apps that never updated their versions. In terms of rank, these free apps improved by about 17% in Top Paid and 21% in Top Grossing (45 rank positions).
Similarly, compared to apps that never changed their prices and never updated their versions, paid apps that did had an average increase of 36% in the number of days they were ranked in Top Paid and 96% in Top Grossing (22 more days) along with a 23% improvement in their Top Paid rank and 21% in Top Grossing (50 rank positions).
The Loadown’s data provides supporting evidence that active involvement by apps in their positioning on Apple’s App Store through version updates and price changes significantly improves their discoverability, downloads and sales.
For further details and inquiries into these findings and The Loadown, please contact Andy Arluk at info(at)theloadown(dot)com or +1 (646) 543 5350.
The Loadown is a SaaS-based marketing optimization and management platform that allows marketers, developers and product managers to monitor their mobile app’s performance and their competitors’ activities in real-time and immediately change their marketing positioning (e.g. price changes, ad buys, version and keyword updates) to boost discoverability, rank and sales.