Jen impresses us with her big ideas, her mastery of brand development, and her ability to execute targeted marketing programs. She adds a powerful consumer focus to our company and everything we do."
Seattle, WA (PRWEB) March 14, 2014
Trover (http://www.trover.com), a community-driven visual guide serving travelers and local culture enthusiasts, today announced that it has strengthened its leadership team with Jen Kellum Nausin joining as vice president of marketing. In her new role, Nausin will lead the development and execution of global marketing across multiple channels, including brand strategy, user acquisition and community engagement as Trover strives to be the visual and community backbone of the travel industry.
Nausin brings a wealth of relevant marketing experience to Trover, and has spent almost 15 years working for several consumer companies and startups. Prior to Trover, Nausin ran her own marketing consulting business working with brands such as The Crave Company, Thinkspace Running Evolution, and Fork. She also served as the director of marketing for the successful online humor network, CheezBurger, Inc., where she built integrated digital and offline marketing strategies designed to grow revenue, increase brand awareness, build new audience, retain existing users, and foster user community.
“Jen impresses us with her big ideas, her mastery of brand development, and her ability to execute targeted marketing programs. She adds a powerful consumer focus to our company and everything we do,” said Jason Karas, co-founder and CEO of Trover, Inc. “We’re thrilled to have her as part of the Trover family.”
Nausin joins Trover as its VP of marketing just as the company broadens its strategic partnerships, launches free photo widgets for bloggers, and announces recent upgrades to its iPhone travel app that help travelers craft and enjoy visual location-based travel stories.
With hundreds of thousands of places and images already posted, Trover’s growing community is popular among travel enthusiasts, as well as food and travel bloggers. Described as a Pinterest for travel by many Trover members, Trover has distinguished itself by offering a more location-based platform to share travel stories compared to Pinterest, Facebook, and Instagram, as well as a more visual experience than TripAdvisor and Yelp.
“I’m honored to join talented team dedicated to connecting people around their passion for traveling,” said Nausin. “I look forward to helping many more travel hounds and explorers experience the perks of being part of a world class community.
Trover is a visual guide to the best of everywhere, powered by travel geeks and culture hounds, gut-checked by peers, and lusted after by aspirational newbies. Accessible via the web and an iPhone app, it’s a community for people to share their photos, get recognition for their discoveries, and find inspiration for their next jaunt. The hundreds of thousands of beautiful, annotated photos posted on Trover span 175 countries and represent experiences as varied as zip lining in Singapore, flea markets in Brooklyn and cocktails in Kyrgyzstan. Trover is a private company funded by Concur, Benchmark Capital, General Catalyst Partners, and Ignition Partners, with offices located in Seattle, WA. Trover was founded by experienced entrepreneurs, Jason Karas, CEO with a background in social and mobile technologies and Rich Barton, who founded Expedia.com and co-founded Zillow. For more information, visit http://www.trover.com or follow on Facebook.
Trover and their respective logos are trademarks, registered trademarks, or service marks of Trover. Other products and company names mentioned are the trademarks of their respective owners.