“Moving from a Legacy system to New CRM -The ChallengesPart 2" New Blog published by Marketing Answers and Solutions Limited

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If you are looking to change or move to a CRM system, then this series of blogs is a great start. Each blog gives sound, practicable advice for implementing a CRM project.

Gary Perkins, Managing Director "After being involved in over 850 CRM projects... we’ve encountered nearly every type of scenario. This blog and the series is intended to help those who are new to CRM before they have these challenges."

Marketing Answers & Solutions (http://www.marketinganswers.co.uk), CRM Consultants, announce they have now published Part 2 (of a series of 4) Blogs on the most common challenges and issues encountered when moving from a legacy system used by sales and marketing teams to a new full CRM (Customer Relationship Management ) software system.

This Blog is the second of a series and is focussed on the need to plan for Data Migration and the importance of having a core Project team together with supporting documentation gained from what is termed a Scoping Workshop to ensure that any migration is smooth as possible.

The blog’s gives some helpful tips on how to overcome some of the practical issues many companies find and what needs to considered around data migration and the importance of this issue in gaining CRM user acceptance and engendering enthusiasm for launch.

Gary Perkins, Managing Director had this to say:

"After being involved in over 850 CRM projects in the last 18 years since joining GoldMine CRM in the late 90’s, I think we’ve encountered nearly every type of scenario! This blog and the series are intended to give those embarking on a CRM project or indeed already in the midst of a project, a series of strong pointers to be considered before and after they implement."

"Moving from one system to another can present challenges, which whilst there is not always a single best way, the blog raises a number of questions that need to be considered.”

The Blog is entitled: “Moving from Legacy CRM system to NEW CRM system - The Challenges" and is available now on MAS website. (http://www.marketinganswers.co.uk/blog/2014/moving-from-a-legacy-system-to-new-crmthe-challenges-part-2/)

Follow MAS on:

Twitter: @MASCRM
LinkedIn Company Page: http://www.linkedin.com/company/marketing-answers-and-solutions-ltd
Website:http://www.marketinganswers.co.uk

ENDS

NOTES TO EDITORS
Company Information :

Marketing Answers and Solutions Limited are a Worcestershire, England, based CRM consultancy offering a range of CRM applications and additional sales and marketing technology software to enhance productivity of Marketing and Sales departments. MAS was set up by Gary Perkins in his back bedroom in 1998 to sell GoldMine, one of the worlds most popular business software applications for sales and marketing departments.

The company now offer a variety of leading sales and marketing applications including GoldMine, ACT! , SAGE CRM, Microsoft Dynamics CRM, known as MS CRM as well as cloud based products such as Workbook.com and Nimble.

A variety of add-on software including email marketing and social media training, particularly on LinkedIn and Twitter with a strong focus on usage for lead generation enables MAS to offer their clients a full range of sales and marketing technology productivity service and software.

MAS run a full range of CRM and social media course-further details on their Eventbrite page.

MAS employ around six staff and have been involved in CRM project in the UK and Europe.

About Gary Perkins

Having worked for 15 years in a variety of Sales and & Marketing positions for a number of blue chip companies, Gary moved full time into the word of IT sales and marketing software in 1996.
His first role was with GoldMine CRM software. This involved developing their distribution channel of CRM new resellers and meant, from the outset, existing CRM competitor resellers were targeted and time was invested in understanding competitor CRM functionality and brand positioning.

In 1998, Gary established his own CRM consultancy “Marketing Answers and Solutions” seeing that CRM was at the heart of a range of sales and marketing technology solutions. Initially offering GoldMine, but beginning in 2004 the CRM portfolio expanded first with SAGE CRM, then ACT!, MS CRM 2011, Workbooks and Nimble. Gary was heavily involved with Sales Logix from 1999 onwards.

Since then, Gary has acquired a wealth of knowledge of the CRM industry on a variety of products, such that he can claim in-depth experience and knowledge of over 17 CRM products and countless add-ons.

In the last 16 years, Marketing Answers and Solutions have been named Reseller of the Year in 2007, regularly achieved SAGE CRM and ACT! Top 10 Partner status and have acquired a reputation for delivering sustainable and successful CRM projects by matching the right CRM product to the client.

Full Bio at Slideshare http://www.slideshare.net/GaryPerkins/gary-perkins-speaker-biography.

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Gary Perkins

Gary Perkins
@MASCRM
since: 08/2010
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