Global Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

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Transparency Market Research Report published "Global Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019" to its database. Browse the report with Full TOC at

Transparency Market Research

Transparency Market Research

Global Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

Fast growth in the Asia-Pacific countries and growing number of convenience stores, which is increasing brand visibility, are the major factors contributing to the growth of global breakfast cereals market. Increasing per capita income in developing countries is also supporting the market growth.

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The report covers in-depth analysis breakfast cereals market, by product segment (Hot cereals and Ready-to-Eat Cereals) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. The market for the major countries in each of the four regions, North America, Europe, Asia Pacific and Rest of the World includes historical and forecasted market sizes (2010-2019), both in terms of volume and value, and market shares by company and distribution channel. North America region covers the scenario in the US, Canada and Mexico. Europe region covers the scenario of the UK, Germany, Italy, France and Spain. Asia-Pacific region highlights the scenario in Australia, Japan, South Korea, India and China.

The Competitive Landscape section of the report includes the global market shares of the leading companies and the competition in the clustered markets: Mature, Established and New Market. Each of these cluster represent the present competitive landscape for the companies operational in them. Some of the major players in this market are Kellogg’s, General Mills, Cereal Partners Worldwide, PepsiCo, Post Holdings, Weetabix and others. The company profiles include attributes such as company overview, financial performance, and strategic developments.

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The increasing adaptation to the western food culture of the emerging markets in the Asian countries and the growing numbers of convenience stores are driving the breakfast cereals market. Since 2006, there have been a major shift in the food habits including breakfast cereals in the Asian countries due to the burgeoning middle class and growing urbanization. According to the World Bank, the middle class population in China and India, which stood at 430 million in 2010, is expected to reach to 1.2 billion by 2030.

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People in these countries are switching their breakfast patterns from customary heavy foods to packaged cereals. Increasing workforce and growing concern for wholesome breakfasts is boosting the breakfast cereals market in these two countries. The growing numbers of convenience stores has been increasing the brand visibility of breakfast cereals. In the markets of China and South Korea, around 4,000 new stores were opened in 2011. Convenience stores have increased multifold in China. The Guangdong province, in particular, had over 2000 convenience stores in 2013.

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