Kayser-Roth Selects ShopVisible to Power eCommerce Sites – Hue® and No nonsense®

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ShopVisible to reinvigorate popular fashion brand sites with powerful content features and complete order management system.

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As eCommerce continues to evolve and consumers look for features such as order visibility and tracking on any device, online retailers realize the need for these advanced functions and we’re excited to help them reach these growing customer demands.

Kayser-Roth, leading legwear, hosiery and sleepwear merchandise retailer announces its partnership with ShopVisible for the re-launch of its eCommerce sites for fashion brands Hue (hue.com) and No nonsense (nononsense.com). The retailer selected ShopVisible to replace its homegrown eCommerce platform to keep up to the pace of innovation in an omnichannel environment. The SaaS provider met Kayser-Roth’s need for streamlined order fulfillment and inventory visibility while providing a content-rich user experience for consumers. Both consumer sites will launch summer of 2014.

Shopvisible will enhance the customer experience for Hue and No nonsense shoppers online with improved site navigation and product search functionality, allowing customers to mix and match items easier than ever before. The product suggestion capability will help create a personalized experience to help shoppers find the right products for their needs. Both eCommerce sites will be responsive to ensure that consumers can easily shop regardless of device.

Kayser-Roth also aims to improve back-end order fulfillment with simplified functionality of ordering processes, to improve overall customer service. ShopVisible’s integrated OMS approach is designed to save time and increase accuracy by streamlining order capture, while having access to real-time visibility of customer orders and inventory supply. Using ShopVisible’s powerful content creation and content management tools will allow Kayser-Roth employees to easily access and update website content and get the right information in front of their customers. Increased automation will decrease manual data entry for the Kayser-Roth team, making revisions and customer order tracking easier and more efficient.

Originally, Kayser-Roth looked at over 20 eCommerce solution providers in deciding which would be able to successfully complete its robust list of requirements for both sites. After narrowing down the list based on functionality, the company felt ShopVisible’s development team fully understood their unique needs and possessed well-rounded industry knowledge and experience. Additionally, Kayser-Roth favored ShopVisible’s passion for providing innovative eCommerce solutions, which was ultimately the deciding factor.

“We are excited to team up with ShopVisible as we take our Hue and No nonsense eCommerce sites to the next level with a greatly improved experience while significantly simplifying our back-end management processes” said Nicole Tolbert, eCommerce Manager at Kayser-Roth. “After looking at nearly two dozen eCommerce platform vendors and the functionality each offered, ShopVisible was the obvious choice based on its complete order management system, content rich features and an overall understanding of our needs.”

“We’re delighted that Kayser-Roth has partnered with ShopVisible to provide its customers with a streamlined omnichannel experience on their Hue and No nonsense sites,” said Sean Cook, CEO of ShopVisible. “As eCommerce continues to evolve and consumers look for features such as order visibility and tracking on any device, online retailers realize the need for these advanced functions and we’re excited to help them reach these growing customer demands.”


About ShopVisible

ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.

About Kayser-Roth

Known for fresh, on-trend ideas and products, Kayser-Roth is one of the legwear industry’s most innovative companies. Our consumer-focused approach to product development has made us leaders in legwear, leggings and sleepwear. Strategic planning and promising growth has led to our expansion in categories like sportswear apparel, girls legwear, and shaping support solutions. We are strong retail partners in all classes of trade. Kayser-Roth is owned by The Golden Lady Group, which operates more than 500 Goldenpoint specialty stores throughout Europe. Golden Lady designs and produces sleepwear, women’s hosiery, underwear and swimwear. Brands include Philippe Matignon, SiSi and Golden Lady. For more information visit kayser-roth.com.

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