Pasadena, CA (PRWEB) March 17, 2014
Representatives with iti Direct Mail announced today that it has begun commingling mail, which empowers its customers with better postage rates and faster deliveries on standard mail.
“We’re so excited about this,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized appearing envelopes that do not look like junk mail.
Commingling is the process of merging all jobs from various customers into a single mail stream.
Barseghian explained that the company’s commingling services cover first class, standard class and nonprofit.
“We can commingle letters as well as postcards,” Barseghian pointed out, before adding, “When the right types of large-volume jobs are combined, all clients involved can achieve significant postal discounts.”
The U.S. Postal Service, according to Barseghian, requires a minimum of 150 pieces per zip code to achieve desirable five-digit postal discount rates.
“Commingling all the mail we process together improves the chances that more zip codes will attain this 150-piece threshold,” Barseghian noted. “The reason commingling multiple sources of mail is important, is very simple; The USPS has rules and regulations in order to obtain postage discounts.”
The company spokesman said with commingled mail, it is now affordable for marketers to segment mailings into different versions or “cells” for increased personalization, which in turn deliver higher response rates.
“The more work that is done before your mail goes to the post office, the better your postage rates,” Barseghian said. “The lowest rates, in fact, go to companies whose mail is sorted, tagged and bundled in trays going to specific zip codes. But if your company is like most other businesses, you have mail that needs to go out nationally. You probably don’t have 150 pieces going to the same neighborhood – and that’s what you would need to get the lowest first class postage rate from USPS.”
That’s where commingling comes into play, Barseghian said.
“Iti Direct Mail specializes in presorting and commingling,” Barseghian said. “We will take your mail and commingle it with the mail from other customers – creating a much larger distribution for the post office and enabling the lowest postage rates. The higher the volume of mail, the lower the rate.”
About iti Direct Mail
iti Direct Mail is a dedicated and professional marketing company working to meet the needs of our client's specific printing requirements. We are not your average print shop.
We specialize in postcard printing and mailing custom tailored letters for our clients. We save you time, labor and money with your in house printing needs.
We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.
iti Direct Mail
115 West California Blvd
Pasadena, CA 91105
Source: iti Direct Mail