Toronto (PRWEB) March 17, 2014
Mediaplanet recently partnered with Beverly Thomson, co-host of CTV Canada AM and breast cancer survivor, for a special multi-platform Women’s Cancer campaign. The campaign was launched Saturday, March 8th in honor of International Women’s Day, and features Thomson’s inspirational story of overcoming breast cancer. The television host graces the cover of the print version of the campaign, which was distributed within the Toronto Star.
On Monday, March 10th, the CTV Canada AM cast acknowledged the campaign live on the show, calling national attention to the importance of women’s cancer care awareness. The digital version of Mediaplanet’s Women’s Cancer campaign can be found here: Women's Cancer. The March 10th segment of the morning show, with coverage starting at 18:20, can be found here: CTA Canada AM March 10.
The campaign features a variety of articles around the latest research and progress on the fight against women’s cancer, with an aim to increase awareness and inspire a proactive approach to women’s health.
Mediaplanet’s Joyce McCaffrey is the Publisher behind the campaign. She explains, “The campaign brings together Canada’s leading researchers in the areas of breast, ovarian and cervical cancers. It’s exciting to see the breakthroughs that are coming out of Canada in terms of disease prevention and treatment. We hope this inspires women and their families everywhere.”
Mediaplanet acknowledges and appreciates partnership of many leaders in the space who helped make this campaign possible, including: Merck Canada, Hologic, Novartis Canada, Ovarian Cancer Canada, Canadian Partnership Against Cancer, Canadian Association of Radiologists, Apple-Med X-Ray & Ultrasound Inc., Canadian Dermatology Association, and Lynde Dermatology.
Mediaplanet specializes in the creation of content marketing campaigns released through multimedia platforms. We provide our readers with insightful and educational editorial in the fields of their interest, designed to motivate them to take action. Our unique ability to pair the right leaders, with the right readers, through the right platforms, has made Mediaplanet into a global powerhouse in content marketing. We continue to explore and expand our network of partners and clients through the shared interest of providing our readers the best experience possible.
For more information, please contact:
Joshua Nagel, Managing Director