Pluck Releases a Major Update to its Enterprise Community Platform

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Pluck 6 includes Pluck Outreach, which adds programmatic, personalized email to customer community capabilities.

Pluck, a division of Demand Media (DMD: NYSE), today announced the immediate availability of Pluck 6, the latest release of the company’s community platform for retailers, brands and publishers. Pluck 6 includes a number of feature enhancements to the platform. Most notable among these is Pluck Outreach, a significant extension of Pluck’s existing email notifications capability that gives Pluck clients a versatile, transactional vehicle for reaching off site to connect with and engage community members.

“In a world overflowing with digital distractions, brands can struggle to keep the attention of even their most engaged community members,” said Glen Ford, director of product for Pluck. “Pluck Outreach gives our clients a powerful new tool for bringing community participants back into the conversation with personalized programmed emails.”

Pluck Outreach comes with more than 40 pre-built actions that power notifications as diverse as approval notices for moderated contributions, post-purchase emails to solicit product reviews, and user friendship notices, among others. These notifications keep community members involved and returning to the brand's digital social experience, and extend the brand’s social commerce or social engagement strategy directly into members' inboxes.

Pluck Outreach also provides marketers with easy tools for branding emails, making Pluck-powered contact a natural and consistent extension of their existing marketing programs and software.

Reporting functionality that measures clicks, bounces and opens assists in determining which emails are providing the highest engagement and conversion rates. An opt-out link at the bottom of every email, along with controls within the member’s profile page, fully comply with spam regulations and leave members in control of their inboxes, protecting brand reputation.

"Retailers and brands reap substantial dividends from investments in community on their owned websites," said Ben Schneider, vice president and general manager of Demand Media's Social Products Group. "Outreach will directly increase ROI on these investments by keeping active users involved, as well as acquiring new community members."

Pluck 6 comes after two years’ development on the Pluck 5.x line. Already the broadest community platform available, Pluck now boasts expanded capabilities in social sign-on, social sharing, and gamification, among other improvements. Brands using Pluck can acquire consumers through social channels such as Facebook and Google+, engage those consumers with a complete suite of interactive applications, convert them into advocates via easy social sharing tools, and retain them by leveraging a comprehensive rewards system.

Pluck 6, with Pluck Outreach, is immediately available to Pluck customers.

About Pluck

The Pluck community platform enhances websites with social experiences that deliver measurable business value across the entire digital customer journey. Market leaders like Ford, L’Oréal, Whole Foods Market, Redbox, Nestlé, Walgreens and Mattel, have used Pluck to turn their websites into engaging social destinations. Today nearly 80 million people belong to a Pluck community. Pluck is owned by Demand Media, Inc. (NYSE: DMD), a leading digital content & media and domain name services company that informs and entertains one of the Internet’s largest audiences. For more information about Pluck, please visit

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Don Roedner, Director of Marketing
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