Keep it Simple: The Secrets of Creating Successful Apps

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Y Media Labs CEO Ashish Toshniwal shares tips for developing successful apps on ABC 7.

ABC7_Ashish Toshniwal

It is important to focus on one or two original key features.

Y Media Labs’ CEO Ashish Toshniwal was recently featured on ABC’s 6 o’clock news. Named one of the hottest app developers, Toshniwal discussed the growing app market within the mobile space, noting that in seven years there would be an estimated 50 billion connected devices worldwide. As CEO, Toshniwal drives the creation of impactful apps that have been utilized by more than 100 million users. He is passionate about product innovation and user experience led mobile technology.

During the news segment, Toshniwal provided valuable insight for people hoping to develop a successful app, suggesting in order to make it big, one needs to start small. He suggested launching a simple and minimalist first version of the app, with limited features and frequent iterations. This method shapes the product’s direction based on user adoption, thereby promoting scalability.

Toshniwal discussed the updated PayPal app, which includes innovative features such as the “order ahead” capability, allowing users to pre-order food and beverages, hence bridging the gap between the digital and physical worlds.

Also sharing the platform was Varun Parmar, EMC’s Head of Products. Parmar showcased EMC’s new Syncplicty iPad app, which utilizes predictive analytics to automate mundane human tasks. He demonstrated Syncplicity’s user-friendly sheet-based navigation, which allows users to seamlessly navigate through multiple hierarchies and easily access content.

As Toshniwal concludes, “It is important to focus on one or two original key features and do them really well rather than just re-producing app trends within the market.”

About Us
Y Media Labs is a full service Mobile Interactive agency. They are an award winning, San Francisco Bay Area based agency and have worked with small to medium businesses, disruptive startups, and Fortune 500 Companies. Some of their key clients include PayPal, Amex, Salesforce, Montessorium, Credit Karma, Lonely Planet, and Non Nom Paleo. Their work has been featured by Apple, TechCrunch, Forbes, and Mashable amongst others.

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