Sheboygan, WI (PRWEB) March 17, 2014
Wigwam is excited to announce its official sponsorship with well-known polar explorer, Eric Larsen. “When it comes to athlete sponsorships, we are not only looking for individuals that are passionate about the outdoors and love the Wigwam brand, but also people who can be a true partner,” said Natalie Stangl, Wigwam’s Brand Marketing Manager.
Polar adventurer, expedition guide, dog musher and educator, Eric Larsen has spent the past 15 years of his life traveling in some of the most remote and wild places left on earth. Some of Eric’s career highlights include:
Eric has been wearing Wigwam socks for years and has been an advocate for Wigwam for the last 4+ years. “First and foremost, I look for superior products that perform in the extreme environments in which I travel. Because keeping my feet warm, and equally important, comfortable is such a huge factor in my success, working with a company that makes great socks is cornerstone to my adventures. I like working with companies where we are working together and there is a real feeling of 'team work'. Of course, I also love that wigwam socks are made in the USA!” said, Larsen.
From Eric’s perspective, he is looking forward to the partnership because, “I'm not going to lie…there are few things better in the world than putting on a new pair of Wigwam socks. I do a lot of cross training, running, biking and hiking too, so, having the right socks for each of those activities is really important,” said Eric Larsen, Polar Explorer.
When you ask Eric why he loves Wigwam socks, he’ll tell you, “I love Wigwam because I love having warm feet when it's -50 degrees below zero. Wigwam socks are also really durable too. So, as much as love wearing brand new socks, most of my socks I've used for several expeditions. I'm also from Wisconsin which is where Wigwam socks are made so it's nice to have the home team advantage.”
In March 2014, Eric and Ryan Waters, will traverse the Arctic Ocean from Northern Ellesmere Island to the geographic North Pole. The team hopes to cover the nearly 500-mile distance in less than 49 days; in doing so, they would break the current 'unsupported' expedition speed record set by a Norwegian team in 2006.
To follow Eric on his adventures go to http://www.ericlarsenexplore.com or follow him on social media at @ELexplore
About Wigwam: Wigwam is a family owned and operated sock manufacturer that has been manufacturing performance socks in Sheboygan, WI, USA since 1905. This past January marked 109 years in business for Wigwam. For more information on Wigwam, go to http://www.wigwam.com or follow us on Facebook at http://www.facebook.com/wigwamsocks and Twitter at http://www.twitter.com/wigwamsocksusa.