'Current online ad technology is powerful - but highly fragmented, confusing and expensive. We are democratizing the ecosystem and empowering any business to harness big data and programmatic media,' said Andrew Fischer, CEO of Choozle.
Denver, CO (PRWEB) March 19, 2014
Choozle- an insights powered marketing platform - announced today the closing of a $1.8MM Series Seed round of financing and the launch of its product which enables any business to understand their consumers via rich visual insights then reach them seamlessly with real-time advertising.
The new round of financing, led by Great Oaks Venture Capital and strategic partners, will support Choozle's rapid expansion and investments in product development, sales, and client services to pace market demand.
Choozle’s cloud‐based platform empowers marketers to “know and grow” their business by enriching their site visitors against thousands of data points including detailed demographics, purchase behaviors, and intent. These visual insights drive the creation of targetable audiences that power real-time advertising campaigns across display, mobile, social & video mediums–all in a matter of minutes.
“Current online ad technology is powerful, but highly fragmented, confusing and expensive. We are democratizing the ecosystem by empowering any business to harness big data and programmatic media,” said Andrew Fischer, CEO of Choozle. “We are really good at visualizing data that drives business action. Choozle is currently focused on digital marketing, but our platform will be applicable across multiple disciplines.”
Early beta clients include Britannica and Merriam-Webster, America's leading provider of language information in print and online, Booyah Advertising, a Colorado-based full-service digital agency, and Boulder Brands' EVOL® Foods, a Boulder, Colorado-based maker of made-from-scratch natural and organic frozen meals and snacks.
“At Boulder Brands, our marketing moves very quickly. I can now isolate key consumer targets and reach them instantly anywhere online via social media or video ads - all in minutes," said Choozle client, Patrick Bernard, Brand Manager at Boulder Brands' EVOL® Foods.
“Our system is differentiated by its simplicity and elegance,” said co-founder and Chief Product Officer of Choozle, Jeffrey Finch, “And its ability to quickly transfer insights into measurable marketing action. Forget about acronyms like DMP, RTB and DSP, and simply connect with your consumers.”
Customers interested in the Choozle simple end-to-end digital marketing platform should visit http://www.choozle.com.
Based in Denver, Colorado, Choozle provides a SIMPLE end-to-end digital marketing platform that includes data-driven audience insights, audience targeting, and real-time ad campaign management and optimization. Powered by 10 data-powered nerds, Choozle is disrupting the online ad tech ecosystem with its simple, elegant, and affordable solution. Choozle is based in the Lower Highland neighborhood and is a member of the Entrepreneurial Foundation of Colorado. http://www.choozle.com http://www.twitter.com/choozle http://www.facebook.com/choozle