Emeryville, CA (PRWEB) March 18, 2014
Greenberg Strategy announced today that Nicola Finnerty, Vice President, TNS Qualitative, is joining the company as Head of Qualitative Research. As part of the leadership team Finnerty will focus on extending the research offering and establishing a broader suite of products and services across both qualitative and integrated research programs.
"I'm delighted to welcome Nicola to the Greenberg family and excited about the wealth of experience she brings. I'm especially looking forward to her enthusiasm and energy in shaping innovative tools to match the new challenges our clients are facing," commented Founder and CEO Andrew Greenberg. Finnerty will be based at US headquarters in Emeryville, CA, but will work with clients and Greenberg teams across the US and Asia.
“I am thrilled about joining Greenberg," said Finnerty. "My outlook is closely aligned with Andrew's vision for the company and its impressive client base. I look forward to extending Greenberg’s innovative approach to delivering valuable client insights and real business transformation." Finnerty has worked with a broad range of Fortune 500 companies including Newell Rubbermaid, Visa, Microsoft, Levi Strauss, Unilever and Wells Fargo.
Nicola has nearly 20 years of executive and operational experience, including leading the qualitative Western Region division at TNS for more than thirteen years, as well as positions as research lead at Elrick & Lavidge and King, Brown and Partners. Originally from Ireland, she earned her M.Soc.Sc in Sociology from University College, Dublin and started her research career working at Irish Marketing Surveys, a Dublin based firm before moving to the US. Nicola lives in San Francisco with her husband and three children.
About Greenberg Strategy
Greenberg Strategy is a fiercely independent strategic research consultancy working with Fortune 500 companies around the globe. Founded in 1992, the company is guided by a WholeHuman (TM) approach, creating innovative methodologies to identify patterns that drive growth. Greenberg is an integrated team of strategists, designers and researchers, passionate about illuminating strategies that help companies act on the human truths that enable them to innovate and transform. Clients include some of the world's most renowned brands, including Dell, ESPN, Gap, Hulu, Intel, Microsoft, Sony Pictures, and Visa.