100+ App and Game Developers Are Leveraging Apmetrix to Increase Mobile App and Game User Engagement and Retention

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Apmetrix’s rapid growth fueled by the demand for a more comprehensive mobile business intelligence solution for today’s highly competitive, global app economy.

Game publishers, app developers, and even companies with branded apps are starting to come around to the fact that the need for analytics doesn’t stop at the desktop. - Lee Jacobson, CEO of Apmetrix

Apmetrix, a leading provider of business intelligence solutions for games and apps, today announced that the company has signed more than 100 customers since launching in June 2013, growing by 60 percent compounded quarter-over-quarter. Apmetrix provides the most comprehensive next generation cross-channel analytics platform available. It allows clients to better understand user behavior through many touch points by using its automated marketing toolset to engage customers, resulting in increased customer retention and long term revenue gains.

According to recent research conducted by IDC, 75 percent of combined App Store and Google Play consumer spending came from games in Q4 of 2013, with games accounting for 40 percent of all downloads across both stores. As publishers continue to seek ways to stay competitive in a market that’s becoming increasingly crowded, it’s critical to streamline the data collection process as well as understand all of the touch points that influence behavior and drive revenue.

Leading gaming companies such as Gamefly, Square-Enix, Little Orbit, inXile, Oktagon, DHK Media and Liquid Entertainment are leveraging the data insights provided by Apmetrix to better understand user behavior which then enables them to build long term customer relationships.

“Game publishers, app developers, and even companies with branded apps are starting to come around to the fact that the need for analytics doesn’t stop at the desktop,” said Lee Jacobson, CEO of Apmetrix. “The app economy is only going to get bigger. The only way to make sure you really understand your customers is to leverage an analytics platform that grabs cross-channel data and also can turn that data into actionable insights that can be used to optimize the customer experience and lead to higher retention rates and revenues.”

About the Apmetrix Platform
The Apmetrix platform is a next generation, cross-channel analytics platform that delivers a wide array of features including fully customizable reporting tools that allow developers of all sizes to easily view data from any source, track unlimited custom events and enable automated push notifications and messaging capabilities.

In addition, the Apmetrix platform empowers app and game developers to:

Build relationships and increase revenues through automated push notifications and emails via service providers

Track unlimited custom events to enable analysis of customer behaviors in real time, and even track in-app virtual items, currency flow and special offer conversion rates and more

View display ad revenues and customer acquisition campaigns in real time to quickly determine which networks deliver the right users and best results

Use Apmetrix’s advanced predictive analytics module to forecast revenues, user loyalty, churn and more

Clients using the Apmetrix Ad Exchange receive an industry-leading 85 percent of ad revenues. Using just one easy-to-deploy SDK, developers can monetize all ad formats to more than 120+ ad partners and networks.

About Apmetrix Inc.

Based in San Diego, California, Apmetrix was founded by video game and analytics veterans Lee Jacobson and Blaise Barrelet. Apmetrix provides an advanced, cross-channel analytics platform that helps app and game publishers, marketers and enterprises leverage data from hundreds of sources to increase customer engagement and brand loyalty. The company is backed by Analytics Ventures, La Costa Investment Group, LLC, and KI Investment Group Holdings LLC. For more information, visit http://www.apmetrix.com, Facebook and Google+

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Lori Scribner
Scribner Communications
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