Cincinnati, OH (PRWEB) March 17, 2014
Loyalty360 – The Loyalty Marketer's Association presented the inaugural Loyalty360 Awards today at the organization’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida.
Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360-Degree Loyalty Award.”
The winners are:
- 360-Degree Award, Platinum Winner—Best Western Hotels
- Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores
- Best Customer Experience & Engagement—Raley’s Family of Fine Stores and AT&T
- Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores
- Best Creative Campaign in Loyalty Marketing−SpaWeek
- Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing—C Spire
- Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET
The awards recognize the innovation and effectiveness of the world’s best customer loyalty programs. A panel of 21 judges representing top-level marketing was assembled by the Loyalty360 team. This large pool of talent was chosen to provide an accurate assessment of each entry based on the strict scoring guidelines for the awards.
Expo attendees will also have the opportunity to glean vital strategies and learn from the award winners at scheduled roundtable Q&A sessions.
About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.