London UK (PRWEB UK) 19 March 2014
The Gruffalo launched into bookstores in 1999 (and screens in the UK in 2009), since then it’s become one of Britain’s best loved children’s picture book. Playground Basics today announces its collaboration with the Gruffalo team; producing a new range of outdoor school signs to encourage play by learning.
Playground Basics adds this new collection to an already established group of products which aim to reinforce literacy and numeracy skills in children, during playtime.
Chantal Onur, Brand Manager at Playground Basics says: “We are ecstatic to be partnering with the world-famous Gruffalo team to present this range of exclusive outdoor playground signs to inspire and bring imagination to life within school and nursery playgrounds”.
According to a survey by Learning Through Landscapes school grounds improvements were seen to have had a positive impact on overall attitudes to learning; academic achievement; behaviour; social interaction; self-esteem; and a significant reduction in bullying.(Learning through Landscapes, 2003)
Playground Basics’ Gruffalo range features an extensive mix of playground cut-outs of the characters, interactive spin wheels, full story boards, alphabet and number friezes, personalised welcome signs, chalkboards and whiteboards for children and teachers.
Extensive research from Ofsted states when planned and implemented well, learning outside the classroom contributed significantly to raising standards and improving pupils’ personal, social and emotional development. (Ofsted, 2008).
Popular children’s picture book and film; The Gruffalo, by Julia Donaldson and Axel Scheffler, is an award-winning and modern classic tale of a little brown mouse who imagines a Gruffalo creature, only to later discover he actually exists. The picture book takes children on a journey through the forest to meet an array of woodland characters using rhyme and rhythm to enchant its readers. Playground Basics emulates this experience through their creative signs – offering school children an interactive way to learn rhyming text from the book and trigger their imaginations.
Daryl Shute, Brand Director at Magic Light Pictures says "We're delighted to be partnering with Playground Basics on the new range of outdoor signs. Reading and learning is at the heart of the programme and we're always looking for great opportunities to bring The Gruffalo to local schools and nurseries to inspire young minds."
The Gruffalo products are available online at http://www.playgroundbasics.co.uk. For more information or a copy of their latest catalogue contact Playground Basics on 01509 211 953 or admin(at)playgroundbasics(dot)co(dot)uk.
Playground Basics are market leaders in the UK, supplying schools and nurseries with high quality outdoor playground signs. Our colourful designs support the delivery of the national curriculum and create an exciting outdoor learning environment which encourages interactive play. Our exclusive range is manufactured using the latest digital technology and are UV light and weather resistant.