Mongoose Metrics and Optimizely Partner for Phone Call Testing & Optimization

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Partnership Enables Brands to Connect Insights From Call Tracking and A/B Testing

Mongoose Metrics announced its partnership with Optimizely, the leading global website optimization platform, to enable digital marketers to easily conduct A/B and multivariate testing for phone conversions. This partnership delivers a solution for marketers who require optimization of call conversions, as well as a method to reveal which stage in the sales funnel visitor segments choose to make phone calls.

“Today’s digital marketers are tasked with managing a variety of complex campaigns, while simultaneously ensuring ROI,” said Jeff Tirey, partner at Mongoose Metrics. “Optimizely’s powerful A/B testing technology enables marketers to meet ROI mandates with additional insights into visitor behavior—helping clients optimize for web conversions and for visitors who choose to call. Since phone calls into call centers typically have higher conversion rates, the need to expose insights before, during and after the call is even more urgent.”

“Optimizely has enabled thousands of businesses to dissolve technical bottlenecks," said Dan Glazer, head of partnerships at Optimizely. "The Mongoose Metrics integration is exciting because it builds on that idea—helping our customers run their businesses more efficiently with the best testing and phone call tracking platforms available.”

For more information about the Mongoose Metrics and Optimizely partnership, visit

About Mongoose Metrics
Mongoose Metrics is the leader in providing the highest quality phone data. At Mongoose, we believe that all marketing channels play a role in driving phone calls. The Mongoose Marketing Suite delivers phone call insights and ROI intelligence that empower digital marketers to measure, analyze and monetize their campaigns and prove that their marketing dollars and efforts are working. Mongoose’s extensive technology partnerships leverage the value of our data by making it actionable within the third-party platforms our clients already use to manage their campaigns. Learn more about Mongoose Metrics:

About Optimizely
Optimizely is the world’s leading web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform’s ease of use empowers organizations to conceive of and run experiments that help them make better data-drive decisions. With targeting and segmentation, using powerful real-time data, Optimizely meets the divers needs of any business looking to deliver unique web experiences to their visitors.

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Angela Masciarelli
PR 20/20
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