To achieve something truly bold, beautiful and extraordinary breeders must leave their laboratories and venture out into the world and explore new territory.
Tokyo, Japan (PRWEB) March 19, 2014
To honor the contributions of flower breeders worldwide, Suntory Flowers is launching an exciting new film series that captures the passion, dedication, and even danger behind plant breeding.
Distilling decades of epic plant exploration stories, the four Hollywood style short films bring to the small screen the drama of plant exploration in just a few minutes. As adventurous explorers seeking diamonds in the rough, the film series shows how plant explorers worldwide risk life and limb to climb high, rocky cliffs and penetrate deep jungles in their quest for the perfect new plant.
The first in the series portrays the epic story of Tomoya Misato, the breeder of the popular Sun Parasol mandevillas.
Based on the true story, Misato had just discovered the perfect mandevilla in the wild jungle when he was attacked and robbed by bandits. “Take my money and my passport, but do not let me lose this amazing plant,” he pleaded.
Fortunately, he made it out alive. It took years, but Misato persisted and eventually created the most revolutionary mandevilla hybrids in Sun Parasol, bringing its beauty in a wide range of colors and forms to everyone, not just plant collectors.
“When you think of flower breeders, the first image that comes to mind is a quiet scientist patiently pollinating plant specimens in a greenhouse, wearing a white laboratory coat,” says Taizo Chinju, managing director of Suntory Flowers.
“To achieve something truly bold, beautiful and extraordinary breeders must leave their laboratories and venture out into the world and explore new territory,” he says.
Even in very hostile lands, Suntory’s plant exploration activities have always been respectful and in cooperation with researchers and governments of the respective countries.
To view Suntory’s Plant Explorer Adventure Series dedicated to all those who have risked their lives to bring beautiful new plants to homes around the world, visit http://www.youtube.com/user/TheSuntoryCollection.
For more information about Sun Parasol varieties, visit http://www.sunparasol.net/gardeners/.
About Suntory Flowers: Since the groundbreaking introduction of Surfinia, the first vegetatively propagated petunias, to the world markets, Suntory has led the way in bringing innovative new varieties to market. These include Million Bells calibrachoas, Tapien and Temari verbenas, Summer Wave torenias and more recently Sun Parasol mandevillas and Senetti pericallis. From Suntory’s origins as a beverage company in Japan, the company’s goal is to create new products that enrich people’s lives. Suntory Flowers’ message for consumers is “Kantan, Kirei, Jobu,” which means “Easy to Grow, Gorgeous, Longevity” in Japanese. Suntory guarantees a plant’s garden performance and offers consumers the chance to enjoy beautiful plants. Enjoy Suntory’s “top-shelf” varieties.
