The improvements make it easy for customers to create email blasts that are targeted and automated.
Calgary, Alberta (PRWEB) March 19, 2014
ActiveConversion, a leading provider of Software-as-a-Service (SaaS) marketing automation is pleased to announce new enhancements to its email marketing feature. ActiveConversion helps small to medium sized businesses convert more leads and save time by automating their Sales and Marketing through a comprehensive web-based tool. This enables ActiveConversion customers to actively target hot leads while nurturing relationships with prospects who aren’t yet ready to buy.
Since a large portion of ActiveConversion customers sell directly to other businesses, the sales cycle can often be more drawn out. ActiveConversion’s email nurturing feature provides customers with the ability to slowly build relationships with colder leads. By automating the nurturing process, customers save time and focus on what’s most important - generating sales.
“We are continually looking for new ways to improve the usability of our software. Our customers are busy and often wear many hats, so giving them an efficient email-nurturing feature maximizes the leads in their sales funnel” said Fred Yee, President of ActiveConversion.
With a more user-friendly navigation, ActiveConversion’s new layout provides customers with the ability to easily implement email marketing campaigns that nurture leads down the sales funnel. According to Jeff Rouse, VP of Development & Services,“The improvements make it easy for customers to create email blasts that are targeted and automated. With ActiveConversion’s technology, our customers can score recipients by their email behavior and also if the recipient responds to non-email campaigns, such as search engine marketing or social media.”.
New Features & Enhancements Include:
- A guided email process, walking the user step-by-step through creating and sending emails
- A clearer separation between email blasts and form nurturing emails
- A preview feature that makes it easier for users to see the emails they want to edit
- The ability to view and attach multiple online forms to one campaign
- An email copying feature allowing users to duplicate and re-use content across campaign types
- Advanced delivery features, ensuring emails flow consistently into the inbox
In addition to a fresh new look and feature upgrades, ActiveConversion will provide a seamless solution when it comes to email marketing. For instance, users will now gain access to key email metrics indicating the performance of each campaign. ActiveConversion can also tell when recipients open emails and click through to websites. Overall, these enhancements will give ActiveConversion customers additional insight into the performance of their email marketing.
ActiveConversion is a leader in marketing automation and demand generation for companies with less than 500 employees. We make it easy to see which marketing initiatives are paying off, and automatically produce a continuous stream of interested sales leads with little or no marketing resources. For more information about ActiveConversion, go to http://www.activeconversion.com or call 1-877-872-2ROI (toll-free U.S. and Canada).