Top Tampa Bay Fashion Boutique Embraces Technology Trends

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Building on Continued Success as a Trend Setter, Ella Bing Seeks to Enhance its Brand Reach through unique Apps and Optimized Website

When it comes to fashion, unique fashion boutique, Ella Bing, is always ahead of the trend. And they are bringing that savvy to their business plan as well.

"This year is all about growth for us," said Brent Kraus, owner of Tampa-based Ella Bing, "We have had great success in the local market and now we want to bring that success to the global stage."'

As a result, the company is harnessing the latest technology to boost sales and outreach. "On March 1st, we will launch our new website. It will include not only a new look and feel, we've brought in better photography and integration with enhanced social media techniques and an optimized Style and Advice blog."

But what's really got people talking is the company's new, cutting edge app."We are really excited to harness the increasing power and influence of the app," said Kraus. "It's all centered around our custom wood bow ties."

Ella Bing's business was built on their signature handmade, one-of-a-kind bow ties in both fabric and wood. The company has expanded to offer a complete line men and women's fashions including necktie clips, lapel flowers, pocket squares, leather belts and headbands.

About Ella Bing
Ella Bing is a Tampa Bay, Florida, family owned business specializing in both cloth and wood bow ties. The company was founded after the loss of brother and son, Matthew Kraus. The Kraus family honors Matthew's spirit, infectious personality and love of fashion with handmade custom bow ties, much like Matthew himself would have worn. Ten percent of every sale is donated to the Crisis Center in Tampa Bay for suicide prevention.

Media Contact: Chris Chisum
Eclectic Media PR
(813) 389-0801

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Trent Silver
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