(PRWEB) March 18, 2014
“Small businesses, like large businesses are trying to leverage mobile apps to get more business these days and no wonder, the benefits of mobile apps are clear. They increase the visibility and reach of a business and often become a very profitable retargeting sales channel,” says Simon U. Ford, founder of Social Traffic, Inc.
Ford goes on to explain “Mobile apps, unlike mobile websites, possess qualities that other communication channels simply don’t measure up to because of how they interact with functionality built into a devices hardware. The biggest benefit of mobile app’s is the ability to deliver notifications that are instantly seen and – unlike other marketing messages – seen on the best digital real estate possible - the user interface of a consumer's mobile phone. This is why most mobile push notifications are opened and read by 97% of app subscribers.”
“We’re really excited to show smaller businesses how to leverage the benefits of mobile app push notifications, without the costs associated with mobile app development,” he continues.
Ford also explained how push notifications are a powerful method of alerting in-proximity customers of last minute deals, special offers, coupons and discounts - fantastic for hospitality, leisure and tourism businesses wanting to fulfill last minute inventory.
You can learn more here.
And watch a video here.
In 2007, Simon was highlighted for dominating a Google product launch in search results; “using social signals Simon outranked Google’s own pages, holding positions #1 and #2 (for 9 months) in YouTube search results for Google’s own product (Google Friend Connect)”. Seven Google developer videos ranked behind Simon’s in positions #3 through #10 – a rare accomplishment.
Simon U. Ford is founder of Social Traffic, Inc., a social marketing agency specializing in social infused mobile and reputation marketing. The agency’s slogan is, “We won’t find you new customers, we re-engineer your web presence, so they find you.”