mediaQuark and Seed Merge to Empower Audience Data and Programmatic Trading in Fast Growth APAC Markets

Two Singapore based startups have joined forces to form a leading real-time media intelligence company. The new company will retain the name mediaQuark, and comes to market with three proven solutions targeted to the regional digital media and programmatic trading industry.

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Audience buying is an important tool to drive the growth of digital and programmatic spend in South East Asia

Singapore (PRWEB) March 24, 2014

As global media investment moves towards half a trillion dollars annually, it is already the world’s fifth largest commodity together with oil, gold, coffee and steel. Based on industry predictions, more than half of that will be traded programmatically by the end of the decade. With APAC the fastest growing global market, and the online display advertising industry spearheading the programmatic revolution, the new mediaQuark is positioning itself as the leader of this rapidly growing eco-system.

mediaQuark offers its clients access to a fast-growing audience of over 200 million active users, a data enrichment solution that works with all the regional languages and the world’s only media planning tool designed for programmatic media trading.

“With our shared regional focus, alongside our commitment to excellence in providing the market with winning solutions, the merger was a no-brainer. Not only will this benefit our shareholders and other stakeholders, the market too has welcomed this with open arms. Audience buying is an important tool to drive the growth of digital and programmatic spend in South East Asia” says Tom Simpson, the CEO of the new company.

“With Tom’s past life as the digital head for the likes of Group M and Havas, our shareholders felt that he would make the ideal CEO for the new company. Once it became clear that he understands the realities of our buyers better than anyone I had met before, I knew this merger had to be done and Tom would have to run the new company” says Mikko Kotila who continues as the Chairman of the new mediaQuark.

Singapore based mediaQuark is the only programmatic media intelligence company focused on providing solutions for South East Asia, with key APAC markets also under development. mediaQuark solutions have been shown to deliver significant improvements to media traders and are planned to be rolled out to additional markets globally. Privately funded, the combined company’s investors include respected industry thought leaders and visionaries.

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About mediaQuark

mediaQuark is the only real time media intelligence company focused on providing solutions for APAC markets. Our customers and partners include the world's leading DSPs, DMPs and Trading desks.

mediaQuark offers its clients access to a fast-growing audience of over 200 million active users, a data enrichment solution that works with all the regional languages and the world’s only media planning tool designed for programmatic media trading.

More information available from: info(at)mediaquark(dot)com +65 9643 4144


Contact

  • mediaQuark

    +65 96434144
    Email
  • Egle Zuzeviciute

    +6596434144
    Email