Takeaway Chicken Shops in Australia Industry Market Research Report Now Available from IBISWorld

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Demand for takeaway chicken is being driven by consumers’ desire for convenient meal options, although enhanced health consciousness has dampened demand for some products. For this reason, industry research firm IBISWorld has added a report on the Takeaway Chicken Shops in Australia to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Chicken shops change their menus to cater to health-conscious consumers.

The Takeaway Chicken Shops industry includes large fast-food chains that maintain several outlets in key metropolitan areas and small charcoal chicken establishments that operate in areas with lower foot traffic. Large fast-food chains generally benefit from high brand awareness supported by large advertising initiatives and marketing efforts, which are funded by their network of franchisees nationally. According to IBISWorld industry analyst Nick Flores, “large industry players benefit from economies of scale and sophisticated supply chain networks, which enable them to generate high sales revenue”. The industry is dominated by four major companies: Yum! Restaurants Australia Pty Limited, Quick Service Restaurant Group Pty Ltd, Collins Foods Limited and Nando's Australia Pty Ltd. Small industry establishments generate less revenue per establishment than the fast-food chains, but also have lower operating and rental costs.

Convenience and affordability underpin demand for takeaway chicken products. The Takeaway Chicken Shops industry’s revenue is forecast to increase by an annualised 1.6% in the five years through 2013-14. The time-pressed consumer that has a busy lifestyle has supported demand for takeaway chicken products, as individuals seek to increase leisure time by trading home-cooked meals for takeaway and ready-made meals. Enhanced health consciousness has dampened demand for chicken-based products with high fat and salt content. “In response, industry players have sought to expand their product range to incorporate healthier alternatives or increase transparency about the nutritional content of their products,” says Flores.

Industry players, particularly small takeaway chicken establishments, face robust external competition from supermarket chains such as Coles and Woolworths, which have increased their range of ready-made meals. Over the next five years, small industry operators will be forced to differentiate their product offerings, as they face growing pressure to incorporate gourmet options and healthier alternatives into their range. Larger fast-food chains will expand their product range to meet changing consumer tastes and preferences.

For more information, visit IBISWorld’s Takeaway Chicken Shops report in Australia industry page.

Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau.

IBISWorld Industry Report Key Topics

This industry includes establishments that primarily sell chicken and other chicken-based options for on-premise and takeaway consumption.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.

Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.

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Gavin Smith
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