Chicken shops change their menus to cater to health-conscious consumers.
Melbourne, Australia (PRWEB) March 19, 2014
The Takeaway Chicken Shops industry includes large fast-food chains that maintain several outlets in key metropolitan areas and small charcoal chicken establishments that operate in areas with lower foot traffic. Large fast-food chains generally benefit from high brand awareness supported by large advertising initiatives and marketing efforts, which are funded by their network of franchisees nationally. According to IBISWorld industry analyst Nick Flores, “large industry players benefit from economies of scale and sophisticated supply chain networks, which enable them to generate high sales revenue”. The industry is dominated by four major companies: Yum! Restaurants Australia Pty Limited, Quick Service Restaurant Group Pty Ltd, Collins Foods Limited and Nando's Australia Pty Ltd. Small industry establishments generate less revenue per establishment than the fast-food chains, but also have lower operating and rental costs.
Convenience and affordability underpin demand for takeaway chicken products. The Takeaway Chicken Shops industry’s revenue is forecast to increase by an annualised 1.6% in the five years through 2013-14. The time-pressed consumer that has a busy lifestyle has supported demand for takeaway chicken products, as individuals seek to increase leisure time by trading home-cooked meals for takeaway and ready-made meals. Enhanced health consciousness has dampened demand for chicken-based products with high fat and salt content. “In response, industry players have sought to expand their product range to incorporate healthier alternatives or increase transparency about the nutritional content of their products,” says Flores.
Industry players, particularly small takeaway chicken establishments, face robust external competition from supermarket chains such as Coles and Woolworths, which have increased their range of ready-made meals. Over the next five years, small industry operators will be forced to differentiate their product offerings, as they face growing pressure to incorporate gourmet options and healthier alternatives into their range. Larger fast-food chains will expand their product range to meet changing consumer tastes and preferences.
For more information, visit IBISWorld’s Takeaway Chicken Shops report in Australia industry page.
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IBISWorld Industry Report Key Topics
This industry includes establishments that primarily sell chicken and other chicken-based options for on-premise and takeaway consumption.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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