Seattle, WA (PRWEB) March 18, 2014
Brand protection and compliance technology company BrandVerity is announcing the launch of its new Content Monitoring service. The service monitors promotions and offers that appear on affiliates’ and partners’ websites, automatically collecting and then analyzing content to reduce the manual overhead for compliance teams.
Content Monitoring provides users with greater visibility into how their brands are being represented on their partners’ websites, automatically flagging potential violations that appear. With that information, compliance teams can quickly take action when partners post inaccurate offer details, make guarantees that the brand doesn't condone, leave expired offers up on their sites, or even use inappropriate and offensive language. Compliance professionals can develop their own custom rule sets in the BrandVerity interface, ensuring they will only be alerted about content that they consider to be in violation.
BrandVerity’s solution also incorporates a number of features designed to improve the effectiveness of compliance teams and drastically reduce the manual overhead of compliance processes. BrandVerity’s Content Monitoring actively discovers previously unknown pages, detects in-page changes and stores all relevant supporting details. In highly regulated industries, such as consumer finance, where brands hold their marketing partners to high standards of content compliance, these tools can save teams significant time and help them identify and respond to violations more readily.
“We’re very excited to start offering this solution,” stated BrandVerity CEO Dave Naffziger. “Our experience has really shown a strong need in the industry for this type of technology service. We are excited to introduce the next generation of content compliance tools and are thrilled by the early reception the service has received. Content Monitoring is a strong addition to our online brand protection and compliance services.”
To learn more about BrandVerity and its complete portfolio of services, or for a demo of its software, contact BrandVerity sales at 888-500-3485. Information regarding BrandVerity’s services is also available at https://www.brandverity.com.
BrandVerity provides compliance services that protect brands from abuse and misrepresentation by their affiliates, resellers and other partners. The company’s core software services monitor paid search, coupon sites, social media and now website content. BrandVerity was founded in 2008 and is based in Seattle, Washington. For more information, visit https://www.brandverity.com.