London School of Marketing experts examine the changing educational needs of Generation F

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Are you part of the Facebook Generation, dictating the type of education you want, when you want it, at a price you can afford? Our latest Huffington Post column discusses the changing educational needs of Generation F.

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, offers expert advice related to the changing educational needs of students from the Facebook Generation, otherwise known as Generation F.

“It is time to put the students back into the fold. And that means understanding their needs. So who are they? Predominantly they are Generation F,” writes Anton Dominique in his monthly column for The Huffington Post. “While they are technologically savvier than any to come before them, they are also faced with a bleak era of unemployment. It is no surprise that the arguments for why one should get an expensive education are wearing thin for this generation.”

Responding to their students’ changing needs, London School of Marketing offers flexible and lower cost business and academic programmes through partners such as the Chartered Institute of Marketing (CIM) and Anglia Ruskin University. They supplement this onsite education with Local Access Points (LAPs) built on sophisticated technological platforms and high-quality, low-cost teaching support available around the world. In doing so, they represent the first institution in the UK to set up LAPs that act as a 'shop front' for courses and educational services.

“With a technologically savvy generation like this one, the subject of online learning should be a hot topic,” writes Dominique. “During a time when tuition fees have sky-rocketed and protests against them have proved futile, students want an affordable, accessible education. It is this generation that schools need to reinvent for and remarket to. It is this generation that will redefine how they want to get educated, and who will educate them.”

For more insights, read the full article here.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, ABP and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, it is a QAA approved institution and holds Highly Trusted Status with the UKBA. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs) and online programmes of learning. Courses are run over a broad range of study modes. Further details are available at:

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Gimhani Gunasinghe
since: 06/2011
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London School of Marketing
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