Whether you are an old hand in e-retail or are taking your first steps into the digital world, this guide will help you to make sense of the evolving online retail landscape and show you how to do the things that will make a difference to your business.
Hooton, Cheshire (PRWEB UK) 18 March 2014
Click Consult, a leading UK digital agency with a focus on search marketing, has released an e-guide on how retailers can improve their digital marketing strategies to boost their revenue online.
Digital Marketing Trends to Boost your Retail Company’s Revenue is aimed at both online and offline retailers looking to increase sales through digital marketing.
The guide highlights recent changes in e-retail and provides a host of easily-implementable tips on optimising website users’ experiences, and improving engagement and conversion rates.
The e-book details how implementing a ‘click and collect’ service, a responsive website design and retargeting ads can have a positive impact on business performance.
It also describes the positive effects that harmonising organic and paid search campaigns, maintaining a consistent brand identity both on and offline and leveraging social media to tell, develop and spread a brand’s story can have on a company’s commercial goals.
Having been a player in the digital marketing industry for over ten years, Click Consult has a proven track record of delivering impressive results to businesses looking for a quantifiable return on investment in online marketing. Having worked with a wide range of retail companies, the agency understands the issues and concerns that are particular to the industry. The business has helped a variety of retail companies to improve their digital performance. Click Consult’s portfolio includes a range of well-known retailers, including pet food brand Hill's Pet, high-class diamond retailer Marlow’s Diamonds and children's designer clothing retailer Igloo.
Click Consult founder and CEO, Matt Bullas says: “Recent innovations in retail have radically changed the way we shop and, as a result, consumer expectations have changed.
“Meeting the demands of today’s shoppers requires retailers to have their fingers on the pulse at all times. Whether you are an old hand in e-retail or are taking your first steps into the digital world, this guide will help you to make sense of the evolving online retail landscape and show you how to do the things that will make a difference to your business.”
The user-friendly guide is aimed at all retailers, regardless of their online experience.
About Click Consult:
Located in North West England, Click Consult is one of the UK’s leading digital marketing agencies. With over 60 professionals employed and with a portfolio of over 125 clients from across the UK, Click Consult works with businesses looking for a tangible, measurable return on investment in digital marketing.
Search marketing is at the heart of Click Consult’s offering, but it also provides a range of other web services, including content management, conversion rate optimisation and social media. Click Consult is a Google AdWords and Microsoft adExcellence certified company.