We work hard to develop work that not only resonates with multicultural markets but is also respectful of those markets. We are extremely proud of the success of the “Visit Orlando Without Kids” campaign. - Isadora Brown.
Atlanta, Georgia (PRWEB) March 20, 2014
Lattimer Communications, a marketing communications agency, was awarded best advertising- multicultural for its Visit Orlando initiative, “Visit Orlando Without Kids” at the American Marketing Association, Atlanta Chapter’s Annual AMY Awards at the Fox Theatre. The promotional campaign encouraging affluent African-Americans to consider Orlando as an adult vacation destination featured a mix of digital advertising, a sweepstakes, radio promotion, targeted email, video, and blogger integration with the use of Lamar and Ronnie Tyler of Black and Married with Kids.
“We are so honored to be recognized for our work by a committee of our peers in the American Marketing Association,” said Isadora Brown, Vice President at Lattimer Communications. “We work hard to develop work that not only resonates with multicultural markets but is also respectful of those markets. We are extremely proud of the success of the “Visit Orlando Without Kids” campaign.”
In addition, the International AVA Digital Awards recently honored Lattimer Communications with three AVA Digital Awards. Lattimer Communications was recognized with Platinum and Gold Distinctions for work completed for DeKalb Medical at Hillandale and the Albany-Dougherty Economic Development Commission.
Lattimer Communications’ :30 second commercial for DeKalb Medical at Hillandale, “The Cure for the Common Hospital,” won a Platinum award in the “Commercial- Hospital” category.
Both Platinum and Gold distinctions were presented to Lattimer Communications for “Choose Albany, GA,” a promotional video shot solely on the iPhone 5s, developed for the Albany- Dougherty County Economic Development Commission. These distinctions were awarded for “Creativity (Web Video) - Videography” and “Video for the Web - Travel” respectively.
About Lattimer Communications
Lattimer Communications is a marketing communications agency that specializes in crafting strategically sound and innovative marketing communications programs for the African-American, particularly female, and Latino markets. Having developed successful programs for Fortune 500 companies, as well as local businesses, they are one of the few minority- and female-owned agencies in the South with a breadth of national and regional brand experience. For more information about Lattimer Communications, please visit http://www.lattimercommunications.com.
About AMY Awards
The AMY Awards was founded by the Atlanta Chapter of the American Marketing Association to recognize and provide visibility to Atlanta's best marketers. The awards are open to both corporate and agency marketing professionals in Georgia who have demonstrated marketing excellence. For more information, please visit http://www.amyawardsatl.com.
About AVA Digital Awards
AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and free-lance professionals. AVA recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.