New York, NY (PRWEB) March 20, 2014
The world was re-introduced to the Israel Tennis Centers in a new video produced by Audio Vistas LLC. Filmed entirely on location at five of ITC’s 14 centers in Israel, the video is a moving and deeply personal look through the children’s own words and actions of the tremendous impact that the ITC and its social impact programs have had on their lives. It also speaks to the positive influence of these programs on their friends, family and teachers in each of their communities. The ITC has been a welcoming place for over 20,000 children of all backgrounds every year since its first center opened in Ramat Hasharon almost four decades ago.
Award-winning Audio Vistas Director Charles Wantman introduces the viewer to five different children who have adopted the ITC as their second home in a way that offers a very intimate peek inside the minds and hearts of these kids. He shows how the ITC provides the necessary life skills in the essential areas of confidence, perseverance and independence that they might not otherwise have been able to achieve. “I knew a bit about the ITC and how it serves so many young Israelis before I started the assignment,” said Mr. Wantman. “But I had no idea the level of support this organization provides any kid that walks through its doors. Their stories really made this project a labor of love.”
One such child is Riva, an aspiring young Israeli girl whose father was killed by a suicide bomber when she was just three years old. He always wanted her to grow up to become a successful tennis player, and she is living out those dreams, currently ranked #2 in her age group in Israel. But what makes the story even more inspiring is the bond that has formed between Riva and her best friend Sewar, an Arab girl, who she met at the ITC. Sewar recounts how she wants to be successful like Serena Williams, but with equal enthusiasm and sincerity she describes her close friendship with Riva.
“To see how these kids really care for one another is a true living example of the work that our organization does for thousands of other youth every year throughout Israel,” said Larry Greenspon, ITC International Chair. “It is really the greatest hope for peace in this volatile region of the world.”
This example of coexistence is but one of five important programs that the ITC offers as the largest social service organization for children in Israel. The video also documents kids who are part of the ITC’s youth at risk, special needs, immigrant and high performance programs, all under the banner of “Empowering Israel’s Children…Beyond Tennis”. It is a remarkable amalgam of stories involving kids, parents, coaches and counselors, all coming together in the pursuit of a better, more peaceful and harmonious environment for not only their communities, but for the whole State of Israel.
The new video has been nominated for a prestigious Telly Award. These awards honor the very best film and video productions, groundbreaking online content and outstanding local, regional and cable TV commercials and programs. All winners of this year’s 35 annual event are announced later this spring. For a look at the Israel Tennis Centers submission, please click on the link below or visit the ITC website at http://www.israeltenniscenters.org.
About the Israel Tennis Centers Foundation:
The Israel Tennis Centers Foundation (ITC) is a 501 (c) 3 not-for-profit organization that works tirelessly through the medium of sport to enhance the development of Israeli youth. Since opening its first center in Ramat Hasharon in 1976, the ITC has helped over 400,000 children, many of whom come from outlying development towns throughout Israel. The ITC’s 14 centers stretch from Kiryat Shmona on the Lebanese border in the North to Beer Sheva bordering the Negev Desert in the South.
ITC Vice President/Global Development
ITC Global Director of Marketing