Online Residential Lighting Retailer Announces a New Series of Online Lighting Buying Guides

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Leading internet lighting and home furnishings retailer offers a new resource to help buyers choose the best lighting options that fit their needs.

'We always strive to be more than just another residential lighting retailer. We want to be the knowledge resource that our audience deserves.' - Troy Lee

In an effort to provide customers with even more value, has created a series of Lighting Buying Guides to help buyers learn how to pick the appropriate light fixture for any room or occasion. From choosing a fixture that fits any style of home decor to tips on proper installation, the lighting experts from want to help buyers get their desired look in a residential lighting solution.

“As lighting specialists, we understand how difficult it can be to navigate the world of residential lighting,” says e-Commerce director Bryan Greenway. “We envision our guides as the perfect tool for someone new to residential lighting and a fantastic supplement for someone with experience in the field. We just want to help buyers make the most informed decision about lighting their homes.”

Why a buying guide? The residential lighting industry has recovered nicely from a market contraction that took place as a result of the banking crisis of 2006 – 2008. In fact, it is believed that by 2020, the global lighting industry will be worth nearly $134 billion. The combination of an increased housing sector, a growth in the sheer size of this market and its often dizzying array of product options can make it difficult for a consumer to know how to find the best products for their home.

According to social media manager Emma Harger, “A big part of our commitment to creating a satisfying consumer experience is helping customers find the right residential lighting products to fit their needs. In our interactions with our social media community, we find that even design industry professionals can find themselves in need of some guidance to the right option. So we created these guides to help out a bit.”

“Our four buying guides are for anyone who wants to know how certain lighting options affect any given environment,” says Harger. “People want to make their homes more than functional; they want to make them decorative as well. Obviously, striking the right balance between the aesthetically pleasing and the functionally appropriate is next to impossible if you don’t know at least the basics of home lighting. That’s why we want to make this information freely available on our website. An educated consumer is a powerful consumer and we love it when we can help the buyer become more informed.”

The Lighting Buying Guides continue the Duluth, Ga.-based company’s tradition of providing helpful insider information to those who visit their website. As owner Troy Lee says, “We always strive to be more than just another residential lighting retailer. We want to be the knowledge resource that our audience deserves. The ecommerce team at makes sure that the site provides visitors with maximum value, even if they never make a purchase. ”

About, a part of Progressive Lighting, has been at the forefront of the online growth of the residential lighting industry since 2009. For nearly 50 years, Progressive Lighting has been an industry leader in the lighting and home furnishing industries and has millions of satisfied customers to show for it. Offering more than 36 product lines and over 22,000 unique items, carries products from every major residential lighting manufacturer. Brands such as Savoy House, Murray Feiss, Quoizel, Minka Lavery, George Kovacs and many more are offered, making the site one of the largest residential lighting retailers in the region. Our excellent, high-quality customer service is the cherry on top of the sundae of elegant and stylish lighting and home furnishing options. Being able to draw from nearly 50 years of experience in the residential lighting industry makes unique among online residential lighting solutions.

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Kareem Ruth
Lights Online
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