Salt Lake City Utah’s Newest Real Estate Resource

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Equity Real Estate in Salt Lake City, Utah recently launched several new websites and campaigns designed to help them stand out from the herd of other Real Estate brokerage companies. Equity’s efforts are also quickly turning them into an attractive company not only to home buyers and sellers, but also to local Real Estate Agents.

Equity Real Estate, also known as The Advantage Team, proudly announced the launch of a new marketing campaign designed to attract not only new clients, but new agents to their company. Starting with the new website which features the industry’s latest search technology and a multitude of valuable resources. This state of the art website offers an integrated IDX service that includes a live map search, powered by Google Earth, with customizable search options.

Equity Real Estate has also added a “Search Homes” tab that allows prospective buyers to easily search up to date listings and utilize custom search fields. Another great feature is the “Featured Communities” page. Here, top neighborhoods in the Salt Lake City area are profiled. Each featured community’s profile contains informative content about the neighborhood, amenities, location, and also a complete list of current homes for sale in the community. This feature provides prospective home buyers with invaluable information to help with deciding on a new home.

Many other unique features, such as a home value estimator, are available on the website. This ingenious tool allows for homeowners to input their property information in order to learn more about their current home’s value. Agents are then notified of the homeowner’s interest which is a great way to make contact with potential sellers. Other tools that the Equity Real Estate website offer include links to local resources, such as: area demographics, community information, crime reports, school reports, and a hospital locator. These resources have been increasing site traffic because prospective buyers find the tools helpful when searching for homes in the Salt Lake City area.

It addition to their main website, The Advantage Team has also launched several additional websites geared towards specific needs of consumers, including a short sale niche website, a property management niche website, as well as comprehensive websites for several large local communities.

Agents working for The Advantage Team are given access to this new customer relationship management (CRM) system which provides agents with both a steady flow of leads, as well as an effective way to nurture customer relationships effortlessly.

For more information on the services of Equity Real Estate, and to preview their newly integrated resources, please visit

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