The Beach Company Begins Construction on South Ridge Multi-Family Development

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Upscale apartments and retail coming to downtown Greenville.

South Ridge, developed by The Beach Company

Greenville Mayor Knox White and Council Members Join The Beach Company for South Ridge Groundbreaking

Greenville’s trend toward an urban lifestyle and the unique attributes of this property will create a new alternative to home purchase.” - Dan Doyle Vice President of Developement, The Beach Company

South Ridge Investment, LLC, an affiliate of The Beach Company, announces that construction has started on South Ridge, a 360-unit mixed-use multi-family property at South Church Street and University Ridge, situated between the highly desirable Augusta Road neighborhood and the unique urban parks of downtown Greenville, SC.

Mayor Knox White, Lillian Brock Flemming, Vice Mayor Pro Tem, Greenville District 2 Representative and Jil Littlejohn, Greenville District 3 Representative joined the The Beach Company for the occasion, along with representatives from First Tennessee Bank and Creative Builders, Inc.

The property will include buildings from 3-5 stories with 10,000 square feet of retail and commercial space. A 400-space parking garage will be discreetly located at the center of the property, tucked behind apartments and hidden from view.

Dan Doyle, Vice President of Development at The Beach Company, the Charleston-based developer of South Ridge said, “The variety of floor plan options, high level of interior finishes, and extensive luxury amenities are what will make South Ridge attractive to both renters and those who have typically purchased. Greenville’s trend toward an urban lifestyle and the unique attributes of this property will create a new alternative to home purchase.”

The general contractor for South Ridge is Creative Builders, Inc., of Greenville, SC., with construction financing provided by First Tennessee Bank. Construction is estimated to take two years to complete, with the first phase of apartments expected to be available for occupancy in early 2015.

Designed by JHP Architecture and Urban Design of Dallas, Texas, the upscale, contemporary apartments with Greenville skyline views will offer residents the opportunity to choose a floor plan that meets their needs, from studio “soft-lofts” to three bedroom flats. Amenities include gourmet kitchens, 9’-12’ ceilings, a commercial-quality fitness center, a Club Room for residents’ enjoyment, an outdoor balcony gathering spot for residents overlooking the Greenville skyline, a courtyard saltwater pool, and a parking garage. South Ridge is adjacent to Cleveland Park and the Swamp Rabbit Trail, and a only a short walk from outings to Greenville Drive baseball at Fluor Field, and trendy West End boutiques and eateries such as Brick Street Café and Smiley’s Acoustic Café.

Prospective residents interested in learning more about apartment rental opportunities are invited to contact Donna Brashier at 864.908.3950, info(at)southridgeliving(dot)com, or visit to view an animated “fly-through” of the project.

Pictured left to right are: Alan McMahon, Development Associate, The Beach Company; Bonnie Hammers, Senior Vice President, and Dean Griffith, Senior Vice President, Commercial Real Estate, First Tennessee Bank; Darryl Reyna, Chief Operating and Finance Officer, The Beach Company; Lillian Brock Flemming, Vice Mayor Pro Tem, Greenville District 2 Representative; Charles S. Way, Chairman, The Beach Company; Greenville Mayor Knox White; John Darby, President and CEO, The Beach Company; Jil Littlejohn, Greenville District 3 Representative; Will McCauley, President, Creative Builders, Inc.; Dan Doyle, Vice President, Development, The Beach Company; Dexter LeCroy, COO, Ron Pottorff, Project Superintendent, Tyler Civils, Project Engineer, Creative Builders, Inc.

About The Beach Company
The Beach Company has been a leader in residential and commercial real estate brokerage, development and property management for more than 65 years. Founded in Charleston in 1945, the company honors a tradition of responsibility and excellence in providing top quality real estate products and services for communities, businesses, industries, and most importantly families across the Charleston Lowcountry and the Southeast Region. For more information on The Beach Company, please visit

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Karen Bacot
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