Austin, TX (PRWEB) March 19, 2014
ShopRTO is a sponsor for the upcoming Association of Progressive Rental Organizations (APRO) annual conference and trade show held from May 19-22 in Indianapolis, IN. APRO is the national trade association for the rent to own industry and partners with ShopRTO to help rent to own owners and employees provide a better customer experience.
This year's APRO conference will focus on rent to own employees providing a better customer experience. The May 20th Education day will feature nationally known speakers Jim Knight, Patti Wood, Karolyn Robbins and Michael "Dr. Woody" Woodward. Session topics include tips regarding branding, improved customer experience, customer body language and improving collections.
"ShopRTO.com is a perfect sponsor for the APRO conference because it is a social media page and website designed to educate rent to own employees on the best way to create a comfortable home on a budget," states APRO President David P. David.
ShopRTO.com represents the modern form of virtual branding for industries. Instead of highly expensive TV branding campaigns such as the milk industry's "Got Milk", ShopRTO relies solely on the Internet to broadcast their campaign. ShopRTO was created after rent to own focus groups showed that 149 out of 150 potential rent to own customers use the Internet when shopping for home furniture, HD TVs, home audio systems, computers and appliances.
"The posted ShopRTO articles on Facebook and the website post valuable tips all consumers can use to improve their home living conditions whether they use rent to own or not. Rent to own is all about improving the lives of American's in their homes and on a tight budget which is why the rent to own industry created Shop RTO."
APRO recognizes the retail revolution going on in the market today and is focusing its education resources on pushing rent to own stores into the modern age. APRO uses its award winning magazine, website, conferences and ShopRTO to promote ways for rent to own stores to provide better customer experiences, store design, marketing and branding.
ShopRTO provides consumers home living and decorating tips and rent to own as a shopping option for affordable home furniture and more.