JJ Buckley Announces Strategic Partnership with the Bourgogne Wine Board to Jointly Educate Consumers about Bourgogne Wines in the US

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JJ Buckley Fine Wines, the premier fine wine retailer for high-end wine, announced today that it is partnering with the Bourgogne Wine Board (BIVB), in a joint effort to educate consumers about Bourgogne wines throughout the US. The partnership will combine JJ Buckley’s market reach with The Bourgogne Wine Board’s access to the region.

Currently, the US is the global leader in Bourgogne wine consumption, consistently consuming nearly 330 million cases (3.96 billion bottles) every year. Though the Bourgogne wine consumption has not fallen short in the US, the effort to maintain similar results has increased, due to low volumes in the most recent harvest.

Pierre Bernier, CEO, JJ Buckley, said: “Bourgogne is one of the wine world’s most special regions. With a wine history that spans many centuries, it’s always exciting to bring the stories of Bourgogne’s vineyard to our clients.” He continued, by adding: “To ensure that our wine specialists are knowledgeable about Bourgogne’s recent releases and take part in knowledge sharing with opinion leaders, some of our fine wine specialists will be attending this year’s Les Grand Jours de Bourgogne trade event to prepare for JJ Buckley’s report on the latest vintages. This also helps us make informed decisions in our procurements.”

With the assistance of JJ Buckley, the Bourgogne Wine Board is launching Bourgogne Wine Month from March 17 - April 18, 2014. The campaign will focus on highlighting the high quality Bourgogne wines through educational components and industry expert interviews.

Nelly Blau, Export Marketing & Communication Manager, Bourgogne Wine Board, said: “This partnership between the Bourgogne Wine Board and JJ Buckley makes a lot of sense, both in terms of education and in terms of creating a desire to visit the region. The US represents the number one market – in value – for Bourgogne wines; it is an increasingly sophisticated market, where people understand what makes the region and the wines so unique: terroir, specific aromatic characters, finesse, elegance and a versatility that allows them to pair well with any type of cuisine.”

For more information, please visit: http://www.bourgogne-wines.com; http://www.jjbuckley.com.

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