'Leslie’s experience with event management, marketing, public and community relations in corporate, nonprofit, and academic settings, will be instrumental in driving the events division at Newport Beach & Company,' said Vicki Higgins.
Newport Beach, CA (PRWEB) March 19, 2014
Newport Beach & Company, the official destination marketing organization for the City of Newport Beach, has announced Leslie Dods as Director of Special Events. With roots in Orange County and more than 20 years of event management and community relations expertise, Dods is prepared to launch Newport Beach & Company into an exciting year of corporate and community events.
“Leslie’s experience with event management, marketing, public and community relations in corporate, nonprofit, and academic settings, will be instrumental in driving the events division at Newport Beach & Company,” said Vicki Higgins, Executive Vice President and Chief Marketing Officer.
A graduate of the University of North Texas with a Bachelor of Science in Journalism, Dods will direct and oversee events for Newport Beach & Company and its business units, build strategic partnerships to support the signature community events, and create cohesive marketing efforts to enhance the brand of Newport Beach.
Previously, Dods directed and lead the development efforts for the Orange County Business Council, where she was responsible for more than 15% of the organization’s annual revenue, produced 15 signature events, many of which sold out, increased sponsorship and event sales revenue by 30% since she began in 2009.
Dods is passionate about making a difference in her community and understands that the key to making a successful impact is effectively cultivating relationships with business and community leaders. Having held key positions with Working Wardrobes, Orange County School of the Arts, Pacific Chorale, and University of California, Irvine, Dods is well versed in leading committees, identifying important issues, recognizing opportunities, and inspiring shared vision with colleagues, business partners, and stakeholders. Her ability to successfully communicate with and assess the needs of others makes her an excellent fit to lead Newport Beach & Company’s new department.
About Newport Beach & Company
Newport Beach & Company is a not-for-profit destination marketing organization established to serve as the official marketing agency for the city of Newport Beach. The agency oversees five separate business units and the Newport Beach & Co. Foundation. For more information, please visit NewportBeachandCo.